article thumbnail

Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 118
article thumbnail

2024 online holiday spending set for record year with $240 billion in sales

Martech

The anticipated record-breaking spending will also lift mobile shopping into uncharted territory. Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Mobile shopping. billion this year, up 12.8% Cyber Week.

Retail 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Salary and Career survey: How much search marketers make

Search Engine Land

Due to the limited number of respondents, other regions were excluded. The 2024 Search Engine Land Salary and Career Survey was conducted between December and February. Our survey results are based on responses from 291 individuals in North America (79%) and Western Europe (21%).

article thumbnail

Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. Starting next year, Netflix will change how it reports growth, focusing on revenue by region instead of subscriber numbers. The company is also testing pause ads, which appear when viewers pause content.

Growth 108
article thumbnail

Where are martech vendors finding their revenue? Let’s take a look

Martech

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 The hope was that would continue into 2024. Subscription revenue: $603.8

article thumbnail

Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. Men earned an average of $130,000 in 2024 (vs. Rather, pay inequality has widened. 83,265 in 2023).

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar. Are you getting the most from your stack?

Territory 114