Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 124

Strategize Trust Technology Technology 124

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 115

Niche B2B Service Retail 115

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Overall, video content helps in engagement and improve conversions and saturating SERPs. Continuously test which images are performing well in SERPs and conversions to refine your checklist. Business email address Sign me up!

CTR 112

CTR Government Click Through Rate UX 112

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 129

E-commerce Engineering Technology Technology 129

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. AI will also be used to analyze scenarios and help make decisions.

Retail 110

Retail CRM B2B Education 110

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result? Processing.

Customers 115

Customers Appointment Education Consult 115

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. He and I had lots of conversations on how they interrelated and the metrics that had the highest leverage. We have a very specific definition of a high impact conversation). When they aren’t, we start drilling down.

High impact 109

High impact Pipeline Inside sales Quota 109

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. These enhanced summaries offer quick, actionable insights making it easier to follow up, coach teams, and stay aligned on customer conversations. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech. Processing.

A/B testing 101

A/B testing Campaign Contact Service 101

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Note: autonomous AI agents are a technological leap forward and actually replace chatbots. Or, contact center managers might ask Agentforce for contact center analytics.

Contact 102

Contact Service Start-ups Conversion 102

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. Processing.

B2C 85

B2C Sports B2B Launch 85

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. Marketing technology succeeds or fails at the intersection of departments. Technology that enables growth instead of creating complexity. Reality looks different.

Finance 112

Finance SQL Campaign GTM 112

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

Consult 130

Consult Technology Technology Appointment 130

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B testing 103

A/B testing Objectives and Key Results CRM Pipeline 103

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. The post The 14 best HubSpot updates from January 2025 appeared first on MarTech. Processing.

Contact 104

Contact CRM Campaign Service 104

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 121

GTM CRM Conversion Market share 121

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities.

Sell 97

Sell Pipeline Lead generation Networking 97

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 127

Promote Represent Technology Technology 127

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Let’s get into it.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. With these insights, you can identify what drives conversions and refine your marketing strategies. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Bringing it into your nurture and re-engagement programs gives you a direct line to mobile-first prospects, letting you deploy quick alerts, appointment reminders, or conversational follow-ups that email alone can’t achieve.

Cross-sell 72

Cross-sell Campaign Appointment Prospecting 72

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

Customers 130

Customers A/B testing Click Through Rate Legal 130

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. When personalization doesn’t connect to conversation history, you sound robotic. The other 72%?

Territory 84

Territory CRM Negotiate Relationship building 84

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 117

Launch Campaign Technology Technology 117

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

CRM 111

CRM Trust Service Closing 111

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Why it matters : Stakeholders need business results and operational ROI.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects? What it Measures: The number of times reps have actual conversations with leads each day.

Quota 62

Quota Sales Pipeline Contact 62

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

SaaStr

MAY 19, 2025

We’ll do deep dives on all the SaaStr + AI Summit 2025 speakers soon! No technology in history has scaled this rapidly – not even close. That was not a conversation you would have. If your organization is taking a wait-and-see approach or treating AI like previous technology waves, you’re already behind.

Technology 85

Technology Technology Pitch Conversion 85

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Technology 108

Technology Technology B2C Start-ups 108

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

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Hospitality Healthcare Represent Strategize 97