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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple.

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Nimble CRM Tips & Updates – May 7, 2025

Adaptive Business Services

If you have a process, any process, you can create a workflow for that. Pipelines look like workflows and they also represent a process. Your sales process. I do have some clients who will combine the lead qualification process and the sales pipeline into one workflow. Are you thinking about a CRM?

CRM 71
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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts. Processing.

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Nimble CRM Tips & Updates – April 2, 2025

Adaptive Business Services

Workflows – Workflows represent the stages in a process, for example a lead qualification process. Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar.

CRM 71
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The 14 best HubSpot updates from March 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Lets take a look at the biggest HubSpot updates for March 2025. Processing. Stay tuned for next months updates as HubSpot continues to evolve.