Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 113

Retail CRM B2B Education 113

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

GTM 77

GTM B2B SQL Quota 77

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services.

GTM 120

GTM Real Estate Objectives and Key Results Objection handling 120

Martech

APRIL 17, 2025

Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1. Beyond product features, consider how customer experience, business practices and services contribute to differentiation.

B2B 110

B2B Growth Customers Drivers/motivators 110

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% annual sales growth of $5.29 annual sales growth of $5.29

Retail 120

Retail Government Territory Price 120

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Professional services and other revenue: $13.6

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

RingDNA

JULY 2, 2025

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s ideal for front-line managers, directors, and anyone tasked with team development.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Like Own, Tenyx will extend existing Salesforce capabilities, this time around autonomous agents and its Agentforce Service Agent.

CRM 114

CRM Trust Service Closing 114

SaaStr

JUNE 14, 2025

Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The Data Doesn’t Lie: SaaS Growth is Fundamentally Slowing We’re witnessing something unprecedented in the SaaS world. The market is saturated.

Growth 103

Growth Niche Contact Contract 103

SaaStr

JUNE 14, 2025

That’s not just viral growth – that’s a fundamental shift in how humans interact with information. The entire AI ecosystem is experiencing this vertical growth pattern: Cursor’s Developer Revolution : The ultimate growth story. By 2025, AI might eliminate 85 million jobs but create 97 million new ones.

Growth 91

Growth Healthcare Drivers/motivators Manufacturing 91

Martech

AUGUST 14, 2024

Q4 is more fraught this year About a third of email platform users migrate to new services every year. Another third just did that, so they’re learning to use their services. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025.

Strategic planning 132

Strategic planning Strategize Campaign Up-sell 132

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Why we care. Processing.

Price 120

Price CRM Launch Follow-up 120

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 131

CRM Technology Technology Engineering 131

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government 115

Government Legal Engineering Growth 115

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The market is once again rewarding recurring revenue models and predictable growth patterns. That’s not a typo. above IPO price.

B2B 73

B2B Price Growth Finance 73

SaaStr

JULY 9, 2025

The Numbers That Will Make Your Head Spin Let’s start with the raw facts that are almost too incredible to believe: IPO (January 1999): $563 million market cap Today (July 9, 2025): $4+ trillion market cap Total Return: 693,574% CAGR: 39.7% You can’t time the wave, but you can be ready to ride it.

Growth 84

Growth E-commerce B2B Gaming 84

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Retail 121

Retail Networking Clients Follow-up 121

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?

Growth 83

Growth Follow-up Start-ups Product 83

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 110

GTM Real Estate Represent Territory 110

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Chances are your 2025 budget will be somewhat similar so take a hard look at where your spending paid off and where it didn’t and use those lessons in your planning for the new year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 93

Campaign Strategize Technology Technology 93

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. 2025 is a different world. The venture market in 2025 is more bifurcated than ever. At the Series B stage, Q1 2025 saw more total capital raised than previous quarters, despite fewer deals closing. for digital companies.

GTM 89

GTM Drivers/motivators Growth Go To Market 89

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

E-commerce 122

E-commerce Healthcare Drivers/motivators Retail 122

Salesforce

APRIL 17, 2025

Since launching Marketing Cloud Growth and Advanced Editions last spring, weve been expanding access worldwide with data residency and channel support. Heres a look at how the product has evolved: Which regions can access Marketing Cloud Growth and Advanced? These customers can purchase WhatsApp as an add-on (similar to SMS ).

Growth 95

Growth Territory Launch Promote 95

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. ” The Numbers Behind the Filing Navan’s IPO filing comes with impressive scale: Probably close to $500m ARR today, $300M in annual revenue as of 2024 40% average revenue growth , with the fintech business growing 100% and travel business expanding 30% $9.2B

B2B 75

B2B Appointment E-commerce Represent 75

SaaStr

JULY 9, 2025

A good benchmark is for each CSM to manage $1M to $2M in ARR, depending on your growth stage and resources. As you scale and introduce automation or self-service tools, you can push closer to $2M per CSM, especially if your product becomes easier to manage or your team gets more efficient.

Customers 80

Customers B2B Growth Start-ups 80

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Highspot changes the game—embedding skills directly into the platform to unlock AI-powered adaptive learning and personalized coaching that drives measurable growth.

GTM 52

GTM Launch Objection handling Negotiate 52

Martech

FEBRUARY 21, 2025

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 123

Finance Drivers/motivators Technique Contract 123

SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Perhaps most significantly, we’re not seeing the explosive growth in new providers that characterized the earlier phases of the market.

Growth 112

Growth Represent Government Pipeline 112

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 97

Negotiate GTM Campaign Growth 97

Salesforce

JUNE 18, 2025

Discover how AI can automate daily tasks so you can focus on growth. Find out how small businesses are already using AI to boost productivity and improve customer service. AI and automation can help you streamline operations and uncover new growth opportunities. How smart tech investments can fuel your business growth.

CRM 52

CRM Up-sell Start-ups Growth 52

SaaStr

JUNE 26, 2025

Their Service Cloud helps businesses “deflect 30% of cases” out of the box. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance. But we’re still in the early adoption phase compared to support’s mature implementation.

Territory 107

Territory Sales Negotiate Price 107

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 77

GTM Growth Sell X-functional 77

SaaStr

JUNE 23, 2025

June 30, 2025: The date where if your team hasn’t rolled out a truly great AI into production yet … and seen a boost from it … It’s time to reboot the team. ✨ Lemkin (@jasonlk) June 21, 2025 It’s time. June 30, 2025 marks the time we need to wrap up the era of stalling, of waiting to see in AI. — Jason ✨👾SaaStr.Ai✨

Product 70

Product Engineering Launch Growth 70

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025. Processing.

Technology 80

Technology Technology B2B Drivers/motivators 80

RingDNA

APRIL 11, 2025

Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. Value: Companies with inbound sales teams often have service-level agreements (SLAs) for how fast reps are supposed to respond to leads. Lowering CAC can correlate with increases in net revenue.

Quota 62

Quota Sales Pipeline Contact 62