Martech

OCTOBER 31, 2024

To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, the traditional pre-approval process, which often requires sharing financial information over the phone or in a dealership, can be a significant barrier. and “What’s my down payment?”

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Key changes include new record ID generation for merged records and prioritization of property values and associations from the primary record. Optimize support with ticket splitting in help desk.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. Despite their promise, ads.cert and the SupplyChain object havent reached widespread adoption. In 2015, ad fraud caused $4.6

Objectives and Key Results 87

Objectives and Key Results Education Represent Trust 87

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. The result is marketing strategies that feel right but lack precision, says Durraze. trillion USB sticks.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Sales operations plays a key role in making this possible by: Building scalable workflows for customized outreach. Key Differences: Sales Ops supports sales teams by managing CRM systems, refining sales processes, and ensuring accurate reporting.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Martech

APRIL 28, 2025

The result is expanded reach, with audiences that Evertrak couldn’t access through traditional industry channels. The operational technology backbone of your company is a key factor in determining whether you can attract and keep the next generation of talent and today, that includes AI adoption.

Meeting 115

Meeting Objectives and Key Results Manufacturing Retail 115

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more. What is structured data? Schema Markup Validator.

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. This resulted in 20% more platform usage.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). These plays ensure that all functions are driving toward the same objectives.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesforce

JUNE 11, 2025

Identify and classify common queries First, it’s key to identify the types of questions your users ask that the LLM will get wrong unless you provide more context and instruction for how to answer. Expanded: “Retrieve the Key Sales Domain Manager from Opportunity_Grouping_Role__c for opportunity ACME, filtering by Primary__c = true.”

SQL 52

SQL Objectives and Key Results Consult CRM 52

Martech

MAY 28, 2025

Marketers are left to navigate the differences and determine what aligns with their objectives. They clarify how different approaches define and capture attention, making it easier for marketers to interpret results and evaluate and compare solutions. ” The draft is now open for public comment through July 12, 2025.

Objectives and Key Results 93

Objectives and Key Results Drivers/motivators Represent Networking 93

Martech

JUNE 9, 2025

We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue. With a campaign, you’re working toward a fixed objective within a set timeframe. You can update content assets for market changes and reuse them for multiple years, remaining relevant.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives. Or by contrast, it’s probably not a great fit?

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Salesforce

FEBRUARY 17, 2025

Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. Outcome metrics focus on results (like revenue generated, deals closed, and win rates). AI-powered tools can quickly identify common pain points, objections, and recurring themes. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. It helps you set goals that support your long-term business objectives and drive “actual” results.

A/B testing 59

A/B testing Objectives and Key Results CRM Promote 59

Salesforce

MARCH 25, 2025

Gartner, Lack of AI-Ready Data Puts AI Projects at Risk , February 26, 2025* A semantic layer can help you create consistent, reusable assets to serve as a single source of truth and unlock the full potential of your data by enriching it with business knowledge. Get accurate and relevant insights from your data faster.

Government 78

Government Objectives and Key Results SQL Territory 78

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Personalization delivers better results.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Salesforce

MARCH 14, 2024

They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. That trusted data is the key to personalizing customer interactions and increasing profitability and lifetime value. The result? Are you running, walking, or crawling? What do shoppers want next?

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant.

CRM 95

CRM Objectives and Key Results X-functional Real Estate 95

Salesforce

JUNE 28, 2024

Clinical data management (CDM) manages the data protocols for clinical trials, including establishing the right systems, processes, procedures, and training to extract meaningful results and comply with local and federal regulations around the world. The primary objective of clinical data management processes is to provide high-quality data.

Pharmaceutical 59

Pharmaceutical Objectives and Key Results Government Technology 59

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. Understanding user intent is key to this. The key theme is authenticity.

UX 86

UX Objectives and Key Results User Experience Legal 86

Highspot

NOVEMBER 9, 2023

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. Here are some key benefits of a digital sales room. Data Analysis: Sales teams can analyze objection data to refine their objection-handling strategies and materials.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

ConversionXL

JANUARY 22, 2020

They also overcome several challenges that, Gartner predicts , could cause 80% of marketers to abandon personalization efforts by 2025. Make sure Optimize is connected with Google Analytics so that you can track results. Register for a free account here , then copy the API Key from your dashboard. GIF source ).

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

PandaDoc

JUNE 25, 2019

The data outsourcing market is expected to more than double in size by 2025 ; it’s a difficult focus, and agencies set up specifically to conduct these efforts consistently yield better results. Performance data is the foundation of objective coaching. How to use prospecting data to yield higher conversions. Closing remarks.

Sales 75

Sales Objectives and Key Results Pitch Prospecting 75

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Key Takeaways Revenue operations bridges gaps between teams to drive sustainable revenue growth and achieve better business outcomes. It provides a unified, data-driven approach to streamline processes and scale revenue.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Technology 52

Hubspot

AUGUST 21, 2023

It can also be helpful to have an initial call or meeting with the new client to ensure you fully understand the problem they're trying to solve and their objectives. Specificity is key here. Research and critical thinking are key here. Once you've done your research, it's time to begin writing your business proposal.

Objectives and Key Results 69

Objectives and Key Results Clients Price Prospecting 69

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. A complete revenue intelligence platform unites several key technologies and processes, and addresses the data and analytical limitations that have long hindered operations teams. . Customer Churn.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Lead Fuze

OCTOBER 20, 2023

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. What are the five key elements of winning business proposal? What is a business proposal and examples?

Objectives and Key Results 52

Objectives and Key Results Clients Pitch Technique 52

Salesforce

JUNE 6, 2025

Revenue is coming from everywhere In 2025, revenue doesn’t flow from just one channel. It is a key part of what we now recognize as the second wave of CPQ, which emerged as quoting evolved to support subscriptions and recurring revenue models. Today’s buyers want to jump between channels seamlessly.

Finance 52

Finance E-commerce Territory Price 52

Outreach

SEPTEMBER 2, 2021

While key performance indicators, or KPIs, are the best way to see how your team is doing and assess the health of your pipeline, it can be a little overwhelming with so many different KPIs and data points to look at. In fact, 80% of B2B sales interactions are expected to occur in digital channels by the year 2025.

Objectives and Key Results 40

Objectives and Key Results Pipeline Profit margin Promote 40

Lead Fuze

OCTOBER 20, 2023

You’re not alone if you’ve ever wondered how artificial intelligence could streamline operations, improve customer experiences or offer key insights hidden deep within piles of data. A key advantage is how AI can generate precise product recommendations based on past data, resulting in smarter inventory decisions.

Customer Relationship Management 52

Customer Relationship Management Technique Objectives and Key Results Relationship Management 52

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Max and I have always leaned heavily on marketing and media to drive outsized results. But this time, that tool was off the table.

GTM 77

GTM Sell Pipeline Networking 77