Martech

MARCH 12, 2025

Processing. When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Strategic partnership 106

Strategic partnership Strategize Finance B2B 106

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. and MidJourney became more sophisticated, promising deeper integration into business processes. Trust and transparency Trust is the currency of 2025.

Strategize 123

Strategize Trust Technology Technology 123

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process.

CRM 122

CRM Follow-up Sales Prospecting 122

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 121

GTM Go To Market B2C B2B 121

Veloxy

FEBRUARY 12, 2025

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Image Source - Salesforce Salesforce Sales Cloud Features AI-powered automation makes the platform excellent at optimizing sales processes. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Pop!

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 244

Sales Technology Technology Conversion 244

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Now: As personalization expectations have increased, traditional chatbots have fallen short.

E-commerce 128

E-commerce Engineering Technology Technology 128

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts. Processing.

B2C 71

B2C CRM B2B Engineering 71

Partners in Excellence

JANUARY 24, 2025

One of the most brilliant things I’ve discovered about the OKR process and the metrics we establish within these, is that at very level it forces a deep understanding of the business and how it contributes to the overall success of the organization. All of these roll up to the 5 key metrics the CRO cares about.

High impact 112

High impact Pipeline Inside sales Quota 112

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. By reporting on time spent in each ticket status, you can spot delays, identify process bottlenecks, and improve resolution times. Processing. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

A/B testing 94

A/B testing Campaign Contact Service 94

Search Engine Land

OCTOBER 3, 2024

Processing. It’s important to note that this is almost a self-referential process for defining “good” and “in-depth” within the already existing set of content that ranks – it doesn’t account for the unknown. My process for understanding content depth looks to reduce that dependency a bit by changing what we review first.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Processing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals.

B2C 78

B2C Sports B2B Launch 78

Adaptive Business Services

MAY 7, 2025

If you have a process, any process, you can create a workflow for that. Pipelines look like workflows and they also represent a process. Your sales process. I do have some clients who will combine the lead qualification process and the sales pipeline into one workflow. They are not interested in tracking revenues.

CRM 71

CRM Contact Pipeline Clients 71

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Processing. Dig deeper: 3 announcements from Dreamforce marketers need to follow The post 10 must-use marketing updates in the Salesforce Summer 2025 releases appeared first on MarTech. Email: Business email address Sign me up!

Cross-sell 68

Cross-sell Campaign Appointment Prospecting 68

Search Engine Land

AUGUST 13, 2024

20, 2025 Why we care. Processing. Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.

Commission 85

Commission Campaign Process 85

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Previously, enrichment was either automatically applied to all records or required manual processing of up to 100 records at a time. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 64

Objectives and Key Results CRM Campaign Pipeline 64

Martech

OCTOBER 10, 2024

Why Juliette thinks authenticity will be a focal point for marketers in 2025. Processing. Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Email: Business email address Sign me up!

Technology 128

Technology Technology Process 128

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. Processing. “AI is reshaping marketing and martech,” they write. “And Email: Business email address Sign me up!

CRM 128

CRM Technology Technology Engineering 128

Adaptive Business Services

APRIL 2, 2025

Workflows – Workflows represent the stages in a process, for example a lead qualification process. The post Nimble CRM Tips & Updates – April 2, 2025 appeared first on Adaptive Business Services. I would also be happy to connect you to managed I.T.

CRM 71

CRM Contact Represent Consult 71

SaaStr

FEBRUARY 8, 2025

Every great hire starts before their first day And often even during the interview process — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 12, 2025 #1. The Best VPs Start Before They Start The best sales leaders start reaching out to a few great customers they already know. They take the first time slot open.

Pipeline 107

Pipeline Start-ups Meeting Process 107

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Processing. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. Why we care. Email: Business email address Sign me up!

Government 113

Government Campaign Conversion Start-ups 113

Salesforce

APRIL 30, 2025

Gerber argues that most small businesses fail because entrepreneurs focus too much on the technical work they love, neglecting the systems and processes necessary for growth. Set up systems and processes so your business doesnt depend on you being there all the time. But Mike Michalowicz argues that this approach is backward.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Sales Gravy

OCTOBER 15, 2024

Key Takeaways: – The Role of AI in Sales: Sellers are being inserted deeper into the sales process, with AI managing much of the early stages such as lead generation and pipeline building. This shift makes human skills even more essential in later stages of the sales process. In fact, it’s the opposite. In fact, it’s the opposite.

Sell 98

Sell Pipeline Lead generation Networking 98

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 108

Retail Launch Territory Promote 108

Martech

SEPTEMBER 6, 2024

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Processing. Why we care. As the U.S. returned from its unofficial end of summer, Salesforce announced it is open for business. Tenyx will help Salesforce grow its capabilities in this area.

CRM 110

CRM Trust Service Closing 110

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Processing. A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. It also addressed video engagement and budget trends. Click to enlarge.

Lead generation 112

Lead generation Launch Follow-up Product 112

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? ” It wasn’t just their products, but it was how their sellers were engaging customers in their problem solving process.

Customers 62

Customers Clients Strategize Technology 62

Adaptive Business Services

MARCH 5, 2025

I did run into a few bugs that are in the process of being squashed. I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. My apologies as this is going to be long. This is why they call it beta testing.

CRM 71

CRM Click Through Rate Contact Service 71

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Processing. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 116

Retail Represent Growth Price 116

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Processing. During the pandemic years, many more were compelled into digital transformation. That genie is out of the bottle.

Price 116

Price CRM Launch Follow-up 116

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing. Email: Business email address Sign me up! appeared first on MarTech.

Promote 126

Promote Represent Technology Technology 126

G2

MAY 8, 2025

Looking for the best payment processing software? I evaluated top tools based on G2 data to help you make a smart, informed choice along with my insights!

Process 52

Process 52

Martech

JANUARY 16, 2025

Shortly after the calendar changed to January 2025, Contentstack acquired CDP vendor Lytics. Processing. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now. In early December 2024, Uniphore acquired CDP vendor ActionIQ. mParticles founders will join the Rokt executive team.

Clients 109

Clients Technology Technology Customers 109

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Processing. ” and “How much should we give you next year?

X-functional 116

X-functional Finance Represent Territory 116