SaaStr

JULY 23, 2025

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. Horizon 2: Enterprise Democratization (2027-2030) TAM: $40-300B This is where vibe coding becomes transformational rather than just convenient.

Government

SaaStr

JULY 3, 2025

Oracle and SAP—companies many wrote off as legacy dinosaurs—are now posting some of the most impressive growth metrics in the entire enterprise software landscape. Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz.

Non-Profits

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers

Sales Pop!

NOVEMBER 28, 2022

Professional web hosting services are a thriving industry in itself. billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. If you’re running an eCommerce company, product quality and customer service will be no match for a laggy website.

Service

Martech

MAY 18, 2023

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth

SaaStr

DECEMBER 6, 2023

112% + 8% logo growth = 119% total revenue growth. That’s not epic customer growth but it gets harder as you approach $1B in ARR. #2. Workiva has held the line on costs and hiring, and as a result, growth has stayed pretty consistent but the company has flipped and become operating margin positive this year. #7.

Growth

Martech

DECEMBER 7, 2022

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

E-commerce

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9

E-commerce

Hubspot

JANUARY 30, 2024

Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

E-commerce

SaaStr

JUNE 11, 2024

EMEA Oracle NetSuite SVP Nicky Tozer and COO Ham Patel took the stage at SaaStr Europa to talk about real-world examples of how traditional and Generative AI can help supercharge your growth. It’s not growth at all costs any more, so how do we make people, processes, and technology more efficient while still achieving growth?

Finance

Search Engine Land

MAY 10, 2023

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Harnessing automation technologies enables businesses to increase the impact of their efforts while cutting time spent on repetitive tasks – resulting in faster business growth at scale.

Non-Profits

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. These initiatives helped to remove low-quality prospects early, address key objections effectively, and conduct outreach more efficiently — all in service of the original, highly specific goal. Map the buyer’s journey.

Sales

Salesforce

JANUARY 8, 2024

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

Angle

Search Engine Land

MARCH 17, 2023

The deeper benefits of their products/services. One of the most common ways to outsource content is to hire a full-service agency that completely takes over your content marketing from strategy-building to promoting finished pieces. By 2027, the majority of the workforce in the U.S. Their overarching differentiator.

Contract

Highspot

FEBRUARY 2, 2025

AI spending in financial services is set to double over the next four years, driving innovation in areas ranging from fraud detection to new product simulations. The financial services industry is overwhelmed with paper and digital documents, and every piece of information must be carefully tracked to stay compliant. Did you know?

Service

Highspot

JANUARY 30, 2025

By improving wealth manager workflows, automation prepares asset management firms for audits, strengthens data security with digital storage, and enables top-tier client service that is still personalized. This increases regulatory risk and delays client service. Why is Automation Essential for Wealth Management Compliance?

Finance