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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. The evolution of a new digital landscape can bring opportunities and challenges.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. Loyalty marketing use case 1: How to get to know your members  When launching or evolving a loyalty program, it is important to understand who your members are and what is important to them.

Education 100
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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. mobile users use voice search every day.

SQL 98
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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. PubMatic launched an updated buyer platform powered by generative AI.

Launch 87
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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. Its the greatest freedom to no longer be burdened with an immense amount of technical debt and to be able to launch things cleanly. By 2027, we expect it to represent 51% of our store fleet.

UX 59