Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Salesforce

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?

Technology 93

Technology Technology User Experience Finance 93

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 82

Launch A/B testing Campaign Angle 82

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. billion by the end of 2027, per eMarketer. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Get MarTech!

Retail 108

Retail Campaign Technology Technology 108

Martech

JUNE 28, 2024

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. MACH” is an acronym for the design principles behind this technology — microservices, API-first, cloud-native SaaS and headless.

Retail 103

Retail Manufacturing Legal Consult 103

Hubspot

APRIL 23, 2025

Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional 56

X-functional Manufacturing Non-Profits Government 56

Salesforce

FEBRUARY 21, 2025

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service.

Contract 52

Contract Government Price Service 52

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

E-commerce 142

E-commerce Technology Technology Retail 142

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

Government 109

Government Campaign Engineering B2B 109

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Highspot

APRIL 18, 2023

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

Non-Profits 99

Non-Profits Promote Engineering Click Through Rate 99

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. These initiatives helped to remove low-quality prospects early, address key objections effectively, and conduct outreach more efficiently — all in service of the original, highly specific goal. Map the buyer’s journey.

Sales 74

Sales Quota Commission Prospecting 74

Salesforce

JUNE 12, 2024

Social networks will continue to evolve and develop because of technological advances, increasing social selling opportunities moving forward. 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Sales Selected Please select at least one newsletter. I can unsubscribe at any time.

Sell 111

Sell E-commerce Territory Pitch 111

SaaStr

JUNE 11, 2024

It’s not growth at all costs any more, so how do we make people, processes, and technology more efficient while still achieving growth? The AI Opportunity By 2027, 29% of organizational spend will be on AI. The AI Opportunity By 2027, 29% of organizational spend will be on AI. AI is part of that answer. That fuel is your data.

Finance 70

Finance Objectives and Key Results Pipeline Pitch 70

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59

B2B B2C Manufacturing Government 59

SalesLoft

NOVEMBER 20, 2023

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Sales enablement gives client-facing employees the knowledge and technology they need to have the right conversations at each stage of the sales cycle, elevate customer experience, and close more deals. Shayne Jackson, Sr.

Customers 52

Customers Sales Customer Relationship Management CRM 52

Salesforce

FEBRUARY 7, 2024

According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 billion in 2023 to nearly $65 billion in 2027. This technology helps generate answers to questions in framework-specific report builders and save report preparers time and resources. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Technology 52

Salesforce

OCTOBER 9, 2024

It’s understandable to be confused about new and revolutionary technologies like autonomous agents. These are legitimate questions, and as with any new technology, there are some misconceptions floating around that might cloud your understanding of its potential. That’s why 82% of large companies plan to implement agents by 2027.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Highspot

FEBRUARY 2, 2025

billion by 2029reflecting finances recognition of DAM technology as a strategic game-changer. AI spending in financial services is set to double over the next four years, driving innovation in areas ranging from fraud detection to new product simulations. The global DAM market is poised to grow from $5.3 billion in 2024 to $10.3

Service 52

Service Territory Clients Trust 52

Highspot

JANUARY 30, 2025

By improving wealth manager workflows, automation prepares asset management firms for audits, strengthens data security with digital storage, and enables top-tier client service that is still personalized. Automation in wealth management uses technology to handle simple tasks and manage data efficiently.

Finance 52

Finance Clients Relationship Management Technology 52