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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

GTM 116
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Does this company exist? Not yet, but the building blocks for enabling it are already here.

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Top SaaStr Posts and Pods of the Week: Wiz and Rippling’s CROs; Google Cloud’s VP of Marketing; And Great Dashboards

SaaStr

Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice Top Pods: #1. AI is The Accelerant. #3. Yes, SaaS is Back. But Every CFO I Know Is Still Doing Vendor Reviews. And Still Hoping to Consolidate Vendors. #4. OpenAI to Hit $12.7

Growth 67
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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care. What has Juniper Research said?

Territory 108
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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g., 2028 prediction. Why we care. SEO and PPC are incredibly valuable.

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Four steps to an AI-ready insurance revenue org

Highspot

According to a 2024 article from Insurance Journal , 50% of todays insurance industry is expected to retire by 2028. When AI is tuned into your entire sales organization, it can quickly determine which assets and messages are most effective in each conversation. Insurance companies employ a comparatively older workforce.

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customers 112