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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch.

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Top SaaStr Posts and Pods of the Week: Wiz and Rippling’s CROs; Google Cloud’s VP of Marketing; And Great Dashboards

SaaStr

Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. The Revenue Playbook: Ripplings Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank Top Posts: #1. AI is The Accelerant. #3. Yes, SaaS is Back.

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Top SaaStr Posts and Pods of the Week: AI + GTM with Jason & Sam, Owner’s CRO, SaaStr’s AI, Google Cloud’s VP Marketing

SaaStr

Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. Top Posts You May Have Missed: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. AI is The Accelerant. #3.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Guiding to 9%-11% Growth Going Forward Like so many in SaaS today, they’re guiding for lower growth going forward, down to 9%-11% overall, and as low as 5% for their original core product and core North American buyers. #5. Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%.

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Global digital ad spend set to grow 8.4% this year

Martech

of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” from 2023 to 2028 on a compound annual basis to $42.5

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AI Marketing Statistics 2024

Sales Pop!

. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 300% growth in businesses using AI in 5 years [ Social Shepard ] 7. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

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