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Humans and Technology Must Win Together, Too

Sales Pop!

In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. In my opinion, the first real challenge of the future is that technology is developing almost faster than we can keep up.

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Customer support cracked the deflection code with AI. These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The AI Account Executive Is Arriving. The AI Account Executive Emerges. The Goal Again?

Territory 106
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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

By 2030, it is predicted to take over all technology and software. This is crucial to analyzing a period back, and finding out how much it costs to acquire a customer. How many months does it take to turn a new customer into a profitable customer? The astonishing fact is: cloud is eating software.

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The future belongs to marketers who blend the art of storytelling with the science of technology — who remember that while AI can drive precision, only people can build trust. trillion by 2032.

GTM 100
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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs. Agentforce companies embrace AI agents to scale digital labor.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action.