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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. TV is as efficient as it is effective.

Trust 120
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Accenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.”.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? What is an AI copilot?

Retail 89
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers.

B2B 111
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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce

So when you need to summarize a financial report or train customer service agents , an LLM that uses your real-time data will result in greater performance and accuracy for your teams. Could customer service queries benefit IT development? Could the results of sales calls benefit marketing? The answer to both is yes.