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7 People In 10 Years!

Partners in Excellence

As he described his situation, I stopped him at the sentence, “I’m the 7th person in 10 years to hold this job.” 7 people in 10 years means average tenure of 17 months. And it’s continued for 10 years! (For And that’s a very optimistic case.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

This year’s Super Bowl LVIII was watched by a record 123.4 But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective. This year’s big game was played in between 59 ads. million viewers.

Gaming 118
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10 things to do if your martech solution vendor gets bought

Martech

Here are 10 things that will let you be proactive if this happens. However, those typically take years to materialize.” When Adobe acquired Marketo, I had zero concern in the first year about a roadmap change,” he said. This can change many things, including price, customer service, contract enforcement and more.

Contract 109
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What Leaders Have to Say on Setting and Achieving Goals

STAR Results

New Year resolutions are nothing more than rhetoric. Studies indicate that only 8-12 percent of people fulfill their goal-setting resolutions. Below are my favorite 17 inspirational quotes to help you understand the power of goal setting and achieving success this year. The Power of Setting and Achieving Goals.

Education 277
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Do CMOs really understand how their teams use martech?

Martech

The marketers and marketing technologists who responded to MarTech’s 2024 Salary & Career Survey talked about proving ROI by demonstrating a positive impact on the business from martech, as well as higher levels of job dissatisfaction and turnover than in previous years. And the majority of those people were not in the C-suite.

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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? You will almost die somewhere between $2m-$10m ARR because there is too much to do and not enough people to do it. You will have a Year From Hell here. It takes 710 Years in SaaS to Get Anywhere. The SaaS Year of Hell.

B2C 87
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SEO year in review 2023: The year of generative AI

Search Engine Land

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Until at last, here we are, with no more year left to go! I say this as someone who has been in this industry since 2007.