Martech

NOVEMBER 24, 2021

For brands, this is not a dead end. We recognize that small- and medium-sized companies don’t have anyone paying attention to privacy, or someone who is ‘anointed’ and knows nothing about privacy,” said Jodi Daniels, founder and CEO at Red Clover, a data privacy consultancy. Trust is where the company is not abusing information.”.

Trust 98

Trust Sales B2B Promote 98

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

Gong.io

JULY 20, 2022

Sales ICPs use quantitative data to determine the firmographic signals (such as company size, industry, and revenue) that indicate an ideal company to target. It’s the company version of a buyer persona. Let’s say you’re an Account Executive at an email marketing software company. SaaS companies. Media sites.

Real Estate 62

Real Estate Objectives and Key Results Contract Sales 62

ConversionXL

NOVEMBER 18, 2014

That’s the principle that drove Isabella, a health and wellness retail company, to change their text-only receipts to an HTML-rich email leveraging their recommendation feature. They paired what they knew about their customers intent and their own goals as a company to deliver relevant offers. They’re telling you what they want.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Lead Fuze

JULY 12, 2023

Understanding how to ask for referrals in sales is a crucial aspect of any successful business strategy. Referrals can significantly shorten the sales cycle, provide high-quality sales leads and help achieve your sales targets more efficiently. Don’t let fear hold you back from unlocking the referral treasure trove. Check it out here.

Referrals 52

Referrals Contract Clients Trust 52

Hubspot

JANUARY 28, 2019

Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company.”. But advocating for the causes you truly believe in usually has more pros than cons. The same goes for expressing concern and support for the diverse people who work for you. What Is Controversial Advertising?

Pitch 77

Pitch Technique Drivers/motivators Gaming 77

Sales Hacker

MARCH 4, 2019

Dan is a 20+ year veteran of technology sales and has seen 4 of his last 5 companies become unicorns. How to pick your next company and assess a market. The Biggest Challenge to Promotion is Loyalty to Your First Team [34:20]. 7 Ways to Pick Your Next Company [36:32]. What You’ll Learn. Sam’s Corner [45:59].

Pipeline 62

Pipeline Cold Call Sales Promote 62

Hubspot

FEBRUARY 17, 2021

Until a few months ago, Clubhouse was a platform where big-name celebrities, company leaders, Silicon Valley investors, and some of the web's top global influencers could have uncensored audio group chats about their lives, hobbies, work, or industries. And, how do I get in on the action?”. And, how do I get in on the action?”.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

A Sales Guy

MARCH 14, 2017

If you’re a sales person and you give a s**t about your clients, your personal development, your career, and your company, then I have a message for you. It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. Yet, I lament, it appears we are doing less selling than ever.

Gaming 101

Gaming CRM Promote Up-sell 101

Sales Hacker

MAY 24, 2018

That’s because GDPR — the EU’s policy framework on the access, use, and management of personal data — completely changes the game for any company doing business with individuals and entities in the region, regardless of where the company is officially domiciled. An overlooked item can easily become a serious roadblock later on.

Legal 55

Legal Contract Education Consult 55

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. As much as I wanted to talk about customer loyalty and advocacy, we do have a Canadian as a guest today. The lifetime value, the loyalty and advocacy built on curling, in this tiny little outpost. Paul: I’m an expert in the Luge.

Pipeline 51

Pipeline Sales B2B Start-ups 51

Salesforce

MAY 29, 2024

First-party data is the information you collect directly from customers on your company’s channels. Our hypothetical company is TechBat, and they specialize in cloud-based project management solutions. What you’ll learn What is first-party data and why is it so important?

Campaign 126

Campaign Trust Promote Follow-up 126

ConversionXL

OCTOBER 1, 2015

TechCrunch, The Next Web, Fast Company, Gigaom, WSJ, Inc. If the name of your company is easy to pronounce, shares are likely to perform better. It’s called the mere-exposure effect , which means we tend to develop a preference for things just because we’re familiar with them. – everyone was talking about this new app.

Conversion 129

Conversion UX Retail Follow-up 129

ConversionXL

DECEMBER 15, 2015

Factors like brand loyalty, advertising and social proof come into play here. As optimizers, so much of our focus is spent on the pre-conversion phase. How do we get more people to checkout successfully? How do we get more people to inquire about our agency’s rates? What Is Post-Purchase Rationalization? their captor).

Customers 90

Customers Angle Conversion Product 90

Heinz Marketing

SEPTEMBER 17, 2018

We were thrilled this last time to be able to talk to Melissa Madian Founder and Chief of Fabulous at TMM Enablement Services. ” Matt: Thanks everyone for joining us today, if you’re joining us live, thank you so much. We are featuring every week some of the best and brightest minds in sales and marketing. Matt: That is awesome.

Pipeline 61

Pipeline X-functional Sales Up-sell 61

Salesmate

JUNE 11, 2021

You have probably heard of Email Automation if you work in sales or marketing. As a marketer or a business owner, you would like to stay connected to your customers. Email automation is a powerful tool that helps you send the right message to the right people using automated workflows. How does Email Automation work? . Benefits of Email Automation

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Salesforce

FEBRUARY 7, 2022

But to equip contact centers to provide the best customer experience, companies must address two major challenges: rapid digital transformation in customer service, and the crisis of talent known as the Great Resignation or Great Attrition. So far, many companies are doing well on the technological front. This isn’t the way to do it.

Service 97

Service Customers Contact Legal 97

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Companies with poor branding end up having to pay 10% higher salaries. In a smaller company, you’re often missing a “creative” team altogether. Why is branding important?

Objectives and Key Results 140

Objectives and Key Results Campaign Start-ups Engineering 140

Veloxy

APRIL 28, 2021

Companies that use this automation save a lot of time and money. It also helps companies close rates, boost lead volume as well as the overall sales performance. The good news is that forward thinking companies are already catching up to this fact. A sales rep is only as good as the time they spend selling.

Cross-sell 289

Cross-sell Sales Quota Pitch 289

SaaStr

APRIL 25, 2019

With one startup acquired by Yahoo in 2005, another acquired by Google in 2007 and a background as an M&A lawyer, Craig’s perspective on M&A is insightful for any startup founder looking to acquire another company. Want to see more content like this session? Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW. Ready to go?

Negotiate 59

Negotiate Start-ups Pitch Conversion 59

SaaStr

JUNE 10, 2020

I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business. But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages. Every company is different.

Launch 70

Launch Start-ups Drivers/motivators Pipeline 70

Hubspot

APRIL 23, 2024

Executive Buy-In” When deciding on budgets, hiring, or any major change, you often need “executive buy-in,” which essentially means making sure the company's higher-ups are on board with the decision. Deliverable” A deliverable is any physical or online piece of content, spreadsheet, document, legal brief, etc.

Consult 57

Consult Conversion Clients Pipeline 57

Sales Hacker

MARCH 2, 2020

Selling to Big Companies. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. Strategy and Process. Hacking Sales.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Salesforce

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Without it, you get lost, fumble, or stall out.

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

ConversionXL

JUNE 30, 2021

Sure, other companies offer fast-track delivery. Stripe is a company that knows its target audience—and its USP reflects this. The company breaks down barriers in a market that’s traditionally closed off to the everyday person. Your unique selling proposition (USP) is what separates you from the competition. Be tangible.

E-commerce 149

E-commerce Sell Angle Up-sell 149

VanillaSoft

SEPTEMBER 23, 2021

But does that mean that the phonathon is obsolete or even dead? My name is John and I’m a first-year at XYZ University. I’m reaching out to share the latest campus updates and discuss the University Fund if that’s OK with you.”. Alumni and other donors aren’t impressed by the smash-and-grab approach, which should now be a relic of the past.

Cold Call 76

Cold Call Objectives and Key Results Campaign Technique 76

ConversionXL

AUGUST 13, 2019

Perhaps SaaS companies have taken this advice too literally. And without growth, a SaaS company is dead in the water. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive.

Growth 117

Growth SQL A/B testing Conversion 117

Sales Hacker

JANUARY 10, 2018

After a customer buys, they enter the honeymoon period with your company. Workflow: Raise the Dead Cold Lead Touches. Having this kind of “preferred access” deepens loyalty and spurs additional purchases. #2 People spend more time with physical advertising than digital—Temple University, USPS. GOAL: Reactivate cold leads.

Campaign 93

Campaign Real Estate Cross-sell Technique 93

ConversionXL

NOVEMBER 16, 2011

You get their email, but not necessarily their loyalty. They might download the pdf document, video or audio file you provide – but often they won’t actually go through it. Web surfers are fickle. The same applies to newsletter subscriptions. Well, later rarely comes. Getting a customer to subscribe to your offer is NOT enough.

Contact 85

Contact Follow-up Start-ups Up-sell 85

The Lost Book of Sales

JULY 12, 2021

How does the "D-Day" strategy help companies cross the chasm? A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. Basics: Markets and segmentation. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

MAY 21, 2020

It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look. Collectively, 103 trillion emails are sent worldwide every year … that's not a typo. And 58% of people check their email before doing anything else online. What is an email funnel? Image Source.

Education 96

Education Manufacturing Campaign Trust 96

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. As reports note , a strong brand is the best way for ecommerce companies to compete with giants like Amazon. Yet the average ecommerce conversion rate is between 1 and 3%. Blog posts.

Closing 131

Closing Electricity Education Non-Profits 131

Lead Fuze

AUGUST 5, 2021

The second post was written by guest, John Barrows, sales trainer to the world’s leading tech companies. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. Every link has been tested, every post suggested for you to read is recent to 2018. ” ~ Andrew Sullivan.

Negotiate 98

Negotiate Sales Retail B2B 98

SaaStr

AUGUST 19, 2020

I have seen my fair share of storms and or crises from the early days of the dot-com boom and bust to 2008, 2009 crisis and then having a front-row seat at some of these turnarounds that iconic brands like Evernote, and more recently on the board at Gap which is undergoing its own transformation. It is gnarly out there. The seas are rough.

E-commerce 100

E-commerce Price Start-ups Growth 100

SaaStr

JULY 10, 2020

351: Chris O’Neill (Google, Evernote) shares his lessons from previous downturns and how to chart a new course for growth in today’s changing market. This episode is sponsored by Lightmatter. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. It is gnarly out there.

E-commerce 74

E-commerce Price Start-ups Growth 74