Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 110

CTR Real Estate Legal Clients 110

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity-based competitor analysis isn’t about mimicking existing content. The result? What does it mean that search engines think in entities?

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Search Engine Land

MAY 29, 2024

The value of using ad variations over standard Google Ads experiments lies in the ease of setup and the ability to test across multiple campaigns. Use the Filter ads option to select which ads to involve based on headlines, descriptions, paths or URLs. Iterative testing is crucial to ongoing success of any PPC campaign.

CTR 105

CTR A/B testing Campaign Launch 105

Search Engine Land

JANUARY 30, 2024

Optimize the first two actions on content pages that don’t target the right keywords Are you leveraging the value of educational content ? You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. The good news?

A/B testing 119

A/B testing UX Intrinsic Trust 119

Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent. Vectorization , where words are converted into numerical values. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content.

Technique 126

Technique Engineering Electricity Niche 126

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You’ll need to use other marketing methods to grab your audience’s attention and convince them to try your solution.

Niche 143

Niche Engineering Promote Territory 143

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays.

E-commerce 132

E-commerce Click Through Rate Strategic planning Pitch 132

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. If they find value in your content, they may link to it or share it with their audience.

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Finance Manufacturing Referrals Construction 103

Search Engine Land

MAY 13, 2024

This capability is the result of an evolution from keyword to entity-oriented search. Let’s build an entity-based search engine: Your library Imagine you are responsible for a vast library with thousands of books and access to a million diligent workers. We rarely stop to think about the lightning speed of modern information access.

Engineering 117

Engineering Construction Start-ups Process 117

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Google Maps, store locators): “I want to go” and “I want to buy ” searches. What is findability?

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Objectives and Key Results X-functional Intrinsic Construction 112

ConversionXL

OCTOBER 27, 2020

What is passage-based indexing ranking? Somehow, it’s been referred to as “passage-based indexing” throughout the web, even in articles that claim it’s not an indexing change: This matters because indexing and ranking are different stages in the process of generating search results. The sky isn’t falling. This is a ranking change.

Engineering 174

Engineering UX Legal Start-ups 174

Search Engine Land

SEPTEMBER 14, 2023

” Content optimization, writing and/or brief preparation Use this eight-step prompt strategy for producing unique, high-quality editorial briefs using ChatGPT: Identify primary query/keywords and content topic. .” The Google search term is [insert keyword]. And what qualities make a prompt perfect – or at least good?

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Search Engine Land

SEPTEMBER 12, 2023

Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example.

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Campaign Retail Lead generation Pharmaceutical 141

Search Engine Land

AUGUST 24, 2023

This means that viewers near your business location are more likely to encounter your video content, giving you a competitive edge in your local market. Craft authentic and compelling video content Creating effective video content goes beyond high production values. Did you know that video search results are localized?

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Search Engine Land

MARCH 12, 2024

The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General Manager (Search Ads & Ads on Google Experiences). This article covers: How Gemini functions in Google Ads. My takeaways after testing it.

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Campaign Conversion Clients Technology 126

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are KPIs? What are SEO KPIs?

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Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. We recommend saving these estimates in another sheet/location for posterity and comparisons. Get the daily newsletter search marketers rely on. ” “What can SEO do for our revenue?” Processing…Please wait.

CTR 141

CTR Growth Clients Follow-up 141

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

FEBRUARY 9, 2024

It crawls through the web systematically to locate specific information specified in a search query. These platforms index and rank webpages based on keywords, backlinks and other factors, presenting them in an ordered list in response to user queries. The classic examples include giants like Google and Microsoft Bing.

Engineering 125

Engineering Meeting Presentation User Experience 125

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. These platforms provide call tracking, recording, routing and attribution tools to enable these functions. More than 170 billion inbound mobile calls to U.S.

Campaign 96

Campaign Healthcare CRM Appointment 96

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. what sites should you solicit links from) as part of their base platforms. Keyword research/rank analysis.

Engineering 135

Engineering User Experience Territory Follow-up 135

Search Engine Land

SEPTEMBER 19, 2023

Location targeting defaults to include people who may be “interested in” (but have never been to) your target. This setting is not immediately visible from the Location section. Not only do you need to uncheck it, but you have to know to un-nest it (click Location Options to expand) in order to uncheck it.

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Search Engine Land

NOVEMBER 8, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers.

Objectives and Key Results 110

Objectives and Key Results Engineering Technique Trust 110

Search Engine Land

JUNE 22, 2023

Let’s say you sell “jeans” but the marketing director prefers to call it “denim.” In this case, discuss and make decisions based on keyword research. Technical best practices During this phase, ensure that everything is properly set up and search engines can easily locate your content. Moreover, if your neighbor (i.e.,

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Search Engine Land

AUGUST 10, 2023

One way to make your site mobile-friendly is to use a responsive design, which automatically adjusts the layout of your site based on the device being used. Create a knowledge base A well-structured knowledge base can serve as a valuable resource for your customers, helping them find answers to their questions quickly and easily.

User Experience 95

User Experience Engineering Follow-up Up-sell 95

Sales Pop!

DECEMBER 6, 2021

Picking the right keyword can make all the difference between your business battling for scraps and establishing itself as a powerhouse. But SEO optimization isn’t as simple as picking one keyword and slotting it in all your content. What Are Localized Keywords?

Territory 52

Territory Technique Engineering Start-ups 52

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5%

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Campaign Trust Launch Networking 107

Search Engine Land

DECEMBER 12, 2022

You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a cluster of terms. With programmatic SEO, businesses can: Win keywords at scale. We must push the envelope and create something that has yet to be seen online. This sounds impossible, but it’s not.

Niche 103

Niche Engineering Growth Price 103

ConversionXL

SEPTEMBER 20, 2021

For ASO, this happens when you prioritize downloads over long-term value. Time-to-value is much more important. Once you do master your organic marketing strategy, you can bring YouTube ads into the game. As with any marketing play, make sure to align your ads with the stages of the funnel. YouTube generated $19.77

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CTR Click Through Rate Non-Profits Represent 134

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage.

Engineering 108

Engineering Angle UX Trust 108

Lead Fuze

AUGUST 29, 2023

Whether you’re a startup founder, an established business owner, or a digital marketing professional, understanding how to use content marketing to generate leads is crucial for your success. Reports indicate that companies using content marketing see conversion rates six times higher than those who don’t.

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Lead generation Strategize Promote Trust 97

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

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Healthcare Campaign Conversion Service 99

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. By Lauren (Dichter) Bensussen, Sr.

CRM 117

CRM Contact Campaign B2C 117

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. And that is just scratching the surface.

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Engineering Represent Price Prospecting 81

Search Engine Land

APRIL 6, 2023

As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing. AI algorithms can analyze a user’s search history, location, and behavior to provide customized results.

Engineering 114

Engineering Legal Launch Referrals 114

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

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Sports Gaming Networking Campaign 99