Search Engine Land

JUNE 7, 2024

Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max. What’s happening. Why we care. Accelerate with Google will give advertisers one central point to keep up to date with what AI functionalities are available to them. Bottom line.

Launch 128

Launch Represent Campaign Product 128

Partners in Excellence

APRIL 25, 2024

But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. What drives our Top of Funnel requirements is what happens in the funnel itself. And that’s what the top of the funnel focus drives. Focus on the top of the funnel and everything else will work out. How do we shift that in our favor?”

Pipeline 112

Pipeline Prospecting Closing Process 112

Search Engine Land

MAY 3, 2024

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account.

Represent 122

Represent Campaign Launch Promote 122

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Ad Strength is changing to help advertisers better understand if they have both the quantity and quality of assets needed to maximize performance. Image editing will finish rolling out in the U.S.

Campaign 132

Campaign Conversion Meeting Process 132

Martech

JUNE 7, 2024

Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Brand Recommendations analyze an advertiser’s Google Ads history, campaign settings and industry trends to optimize brand campaign performance and effectiveness. It is available only in the U.S.,

Launch 114

Launch Campaign Education Product 114

Search Engine Land

APRIL 29, 2024

Developing compelling video assets for Performance Max and beyond. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. These signals are also necessary for effective audience signals on Performance Max campaigns. See terms.

B2B 99

B2B Lead generation Education Campaign 99

Sales Hacker

JUNE 12, 2024

Highlights: (9:13) Transitioning from IC to sales leadership and driving a forecast cadence. (18:20) Highlights: (9:13) Transitioning from IC to sales leadership and driving a forecast cadence. (18:20) Discussed in this Episode: The journey from individual contributor to CRO and the lessons learned along the way.

GTM 102

GTM Engineering Growth Cross-sell 102

Partners in Excellence

MAY 17, 2024

We are conditioned to think about hitting our goals and numbers, keeping our performance up, perhaps to keep our managers off our backs. We do everything we can to maximize their performance–both in the short term but, also, their long term development. We owe sharing the joy of what it means to perform at the highest levels.

Trust 116

Trust Start-ups Meeting Customers 116

Martech

MAY 17, 2024

For professionals who recognize AI’s significant positive impact on sales performance, 45% still report feeling overwhelmed by the non-stop nonsense of AI tools and applications around them. The hype machine has us believing AI can appear and drive success, like pulling the ROI rabbit out of a hat. You’ve been on LinkedIn.

B2B 116

B2B Strategize Technology Technology 116

Search Engine Land

MAY 23, 2024

Amazon recently launched a new automated ad product called Performance+. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. Performance+ is housed within Amazon’s demand-side platform and uses an AI model to predict the likelihood of users converting on an hourly basis.

E-commerce 88

E-commerce Launch Campaign Conversion 88

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI.

Campaign 105

Campaign Launch Strategize Conversion 105

Partners in Excellence

OCTOBER 11, 2023

Yet despite all of this, the primary lever managers use to drive performance is comp–and I suspect that’s why we see the data above. In the end it focused on hitting revenue goals, and balanced performance. We included goals–some quantifiable and some directional, into the performance plans.

Objectives and Key Results 110

Objectives and Key Results Pipeline Finance Quota 110

Partners in Excellence

MAY 31, 2024

We were talking about organizing the GTM functions to maximize performance. These discussions focus on how we structure and organize to drive higher levels of performance. ” What is critical in organizational performance/effectiveness is alignment across the organization and across the workflows. Do we even need it?

GTM 102

GTM Inside sales Service Customers 102

Martech

MAY 14, 2024

In essence, many marketing leaders know how to drive marketing results. Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business. Why is putting a figure on marketing ROI still a problem? Many marketers believe these metrics are ROI.

Click Through Rate 114

Click Through Rate Promote Finance Technology 114

Partners in Excellence

MARCH 5, 2024

Everyone that’s responding is an extreme high performer. And what drives these top performers is the joy of doing the work, knowing that’s what produces results. We don’t understand the customer business and what drives them. ” I have several dozen stories so far, releasing a few each day.

Territory 117

Territory Sports Technique Represent 117

Partners in Excellence

MAY 29, 2024

Yesterday, in a board meeting, they were discussing declines in educational performance. The interesting contradiction, at least from a business performance point of view, we celebrate, as heroes and potential unicorns, those people who refuse to settle. It may be the high performing seller. Why do we consider this acceptable?

GTM 112

GTM Electricity Education Start-ups 112

Search Engine Land

APRIL 29, 2024

Google Ads today introduced six new AI features for Performance Max campaigns. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

Campaign 114

Campaign Contact Strategize Conversion 114

Search Engine Land

OCTOBER 16, 2023

Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Engineering 138

Engineering Non-Profits A/B testing Growth 138

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. The performance improvement community (including me) is not as helpful as we might be. I contribute my fair share to the clutter.) Fear holds us back.

Cross-sell 112

Cross-sell Pipeline Meeting Presentation 112

Partners in Excellence

MARCH 20, 2024

I ask myself, “What is driving the interest in these ho-hum insights? We should know who the top performing organizations in our ICP are, what separates them from the others. We can certainly supply detailed market data, comparative analytics, performance and other data these models struggle with.

Gaming 123

Gaming Engineering Presentation Start-ups 123

Search Engine Land

APRIL 16, 2024

Ad Strength scores don’t always correlate with performance. Many are seeing that ads with bad Ad Strength scores are performing well. Agency owner Menachem Ani said the confusion stems from the lack of understanding of how each can affect the campaign performance. Ad Strength. Why we care. Ad Rank vs. Ad Strength.

Campaign 126

Campaign Engineering 126

Search Engine Land

MAY 31, 2024

The strategies that drive success in ecommerce often differ from those required for effective lead generation. The challenges of lead fraud Lead generation campaigns face the persistent challenge of lead fraud, which can skew performance data and drain budgets. In lead gen, if the performance is too good to be true, it probably is.

Objectives and Key Results 97

Objectives and Key Results Lead generation Campaign Relationship building 97

Search Engine Land

DECEMBER 12, 2023

Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. Discover how activating these models on Google Ads campaigns can lead to unparalleled performance outcomes.

Campaign 107

Campaign Strategize Technology Technology 107

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Meta will then use AI to dynamically show people the best products from their catalog to drive performance, as shown in the image below: More eCommerce ad options.

Retail 120

Retail Campaign Launch Networking 120

Search Engine Land

OCTOBER 10, 2023

Demand Gen leans into automation and machine learning to do most heavy lifting like Performance Max. But where Performance Max is a full-funnel campaign, Demand Gen (as the name implies) focuses largely on driving awareness and filling the top end of your funnel. Does that mean Demand Gen is actually driving less revenue?

Campaign 124

Campaign Clients Territory Conversion 124

Search Engine Land

APRIL 5, 2024

This approach can lead to more effective and efficient optimization efforts, with a focus on delivering results that genuinely enhance online visibility and performance. Drive: The Surprising Truth About What Motivates Us’ by Daniel H. When you work in an industry like SEO , staying updated on new technologies is crucial. See terms.

Drivers/motivators 124

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 124

Search Engine Land

MAY 29, 2024

We receive limited data about top performing combinations and assets, but building a practical takeaway for future advertising tactics can be difficult without a clear plan going in. Viewing performance data Once data begins to accrue, you’ll see the numbers show up in the performance table. may affect the accuracy here.

CTR 105

CTR A/B testing Campaign Launch 105

Search Engine Land

FEBRUARY 15, 2024

Performance expectations. If those aren’t set up properly, we’re not getting the data, which means we can’t get into the back end and figure out how our efforts are working to drive business. Lead follow-up strategies Let’s say you turn on media campaigns and drive a bunch of leads squarely in your target audience. See terms.

B2B 109

B2B UX CRM Campaign 109

Partners in Excellence

APRIL 11, 2024

If this is true, why do we see year after year of declining performance and results? And I can go on, data point after data point reinforces continued declines in performance across too many organizations. Our jobs as leaders is to maximize the performance of every part of our business. We constantly talk about winning.

Quota 119

Quota CRM Growth Meeting 119

Partners in Excellence

FEBRUARY 15, 2024

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” ” They go on to say, “The easiest way to hit your goals is to give all the best opportunities to your top performers.!”

Start-ups 108

Start-ups Up-sell Sell Product 108

Search Engine Land

MAY 16, 2024

Evaluation uses techniques like media mix modeling to quantify real performance impact. ” But if experimentation isn’t tied to evaluating bottom-line impact, “media optimization may be driving negative progress.” Why we care. While Google keeps delaying deprecating third-party cookies , it will happen.

A/B testing 88

A/B testing Technique Strategize Campaign 88

Search Engine Land

MAY 10, 2024

Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Ultimately, drive more purchases by making listings stand out. What’s new. Why we care. Behind the feature.

Conversion 111

Conversion Pitch Trust Product 111

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The new modules include: Measurement on Reddit : This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.

Education 116

Education Campaign Technique Strategize 116

Search Engine Land

APRIL 30, 2024

Navah Hopkins explained it well on LinkedIn: “Keywords with no impressions in your account are dragging down your account performance. So advertisers “focus on keywords that drive results,” Google said. Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months.

Campaign 106

Campaign 106

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. This helps advertisers gauge the impact of these engaged views on conversions. Why we care. Key benefits. What TikTok is saying.

Launch 123

Launch Conversion Campaign Networking 123

Partners in Excellence

MARCH 15, 2024

Performance problems, missed goals, competitive challenges, new opportunities. Inevitably, their performance might suffer. Newer, different approaches could drive higher levels of performance. What should I change to improve my performance, to more effectively achieve my goals?”

Consult 109

Consult Meeting Customers Process 109

Partners in Excellence

MARCH 11, 2024

The key reasons that would drive a customer to change. refer to Brock Questionert) We understand the challenges they face in driving these changes, the risks they have to assess, the implementation issues. I leverage them constantly through my day, but for very different purposes than the majority of sellers. Or any market or industry.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117