Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

SQL 110

SQL Retail Service Represent 110

Partners in Excellence

APRIL 8, 2024

Add on to this the terrifying data on sales performance–a few numbers from EBSTA, in the second half of 2023, 73% of reps missed quota, 23% of reps contribute 83% of revenue (our good friend, Pareto, again), 39% of deals slipping, and win rates plummeting another 47%. This combined with other data showing win rates at less than 20%.

Quota 118

Quota Trust Pitch Up-sell 118

Martech

MARCH 27, 2024

But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. That’s great and exciting.

Territory 117

Territory CRM Manufacturing Pipeline 117

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It calls for a radical rethinking of the relationship between applications and data. “ Enter the cloud data warehouse AWS, Google Big Query, Snowflake; the cloud data warehouse (CDW) is not a new technology. .

Territory 87

Territory Technology Technology Strategize 87

Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.

Customers 118

Customers Objectives and Key Results Growth Objection handling 118

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This type of uncertainty isn’t just a B2C problem. This might not seem like a big issue. This change is making lots of people uneasy.

Trust 105

Trust Customers Healthcare Service 105

Search Engine Land

APRIL 19, 2024

Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. Below are several free and paid tools that can help you pinpoint your problem pages and prioritize their optimization. The data is also not easily downloadable to a CSV for monitoring.

Appointment 107

Appointment Start-ups Process Customers 107

Search Engine Land

APRIL 1, 2024

Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Affected users are able to access Google Ad Manager but may not have access to the most recent data. When will the problem be fixed? Google said it will provide an update at 5pm ET on April 1 with more information about this problem.

Represent 101

Represent Process 101

Highspot

JUNE 11, 2024

The problem is, many organizations still don’t know what good sales coaching looks like. With a coaching strategy that incorporates practice opportunities, data-driven insights, and real-world buyer conversations, you can continuously coach reps to adopt winning behaviors.

Sales 90

Sales Meeting Conversion B2B 90

SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. By understanding the problems, you can extract the solutions. 3: Deja vu.

X-functional 118

X-functional Trust Presentation Drivers/motivators 118

Salesforce

MAY 20, 2024

We asked more than 4,800 marketers about how they’re using new data and AI tools. The results found in our new State of Marketing report reveal trends that are impacting marketers — emerging AI, data unification, and personalization tools — and the challenges they face to continue to create customer connections in a new era.

Territory 126

Territory Follow-up Trust Start-ups 126

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. Methodology.

B2B 79

B2B GTM Niche Represent 79

Partners in Excellence

FEBRUARY 2, 2024

As we started the company, we realized this technology could be used in dozens of industries applying it to hundreds of different problems. We could take millions of disparate data points, providing insights that were never before possible. My feeds are filled with all sorts of stuff on Generative AI and LLMs. We will move beyond this.

Manufacturing 119

Manufacturing Engineering Technology Technology 119

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole.

Government 96

Government Technology Technology Start-ups 96

Search Engine Land

JUNE 4, 2024

Not only does this structure keep data clean and assets relevant, it is probably one of the easiest to execute. This should help you make the most of opportunities in the Performance Max auction. Top performer/high margin segmentation By far and away, the most common structure our audits uncover is a focus on “top products.”

Non-Profits 93

Non-Profits Campaign Cross-sell Retail 93

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. You can do that sort of thing with a customer data platform.) Recover quickly.

Campaign 120

Campaign Cross-sell Contact Follow-up 120

Martech

JUNE 5, 2024

Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.

Objectives and Key Results 99

Objectives and Key Results Government Teamwork Engineering 99

Salesforce

JUNE 10, 2024

The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.

Customers 103

Customers Promote Campaign Price 103

Salesforce

NOVEMBER 13, 2023

LLMs are already solving problems that used to require custom applications to be built, or that were just not possible to solve with traditional applications. They don’t have access to current data or private data that they were not trained on. We are at an inflection point in the history of application development.

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Partners in Excellence

JANUARY 9, 2024

But a reverse problem has been accelerating. We analyze the data, we do comparative analysis with other situations, we develop data based engagement strategies, we develop our scripts, our sequences, we program every interaction. It’s increasingly difficult to discern what’s real and what’s fake.

Presentation 126

Presentation Follow-up Customers Trust 126

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? It’s obvious, but how do you do this?

Product 93

Product GTM Trust Growth 93

Partners in Excellence

JANUARY 30, 2024

Can I show you what results you might realize…” Sometimes, the product pitches are thinly veiled by a problem: “Is lead/demand gen a problem for you? What would happen if we changed our outreach strategies to focus on problems? They need to understand the problem before they can even think about the solution.

Product 99

Product Sell Pitch B2B 99

Search Engine Land

JANUARY 18, 2024

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Why we care. How the study worked. US statistics. What Facebook is saying.

Non-Profits 124

Non-Profits Legal Represent Networking 124

Salesforce

NOVEMBER 6, 2023

Read the post Step 1: Identify the right use cases for generative AI in business Any application of generative AI has to start with the question, “what business problem am I trying to solve?” A tip: Focus on the problem, and avoid the temptation to fit the solution to the problem.

Strategize 111

Strategize Technology Technology Clients 111

Search Engine Land

JUNE 11, 2024

How to leverage site search data to choose knowledge base article topics Your Google Analytics Site Search report will give you insight into what users are looking for on your site. To limit your data to only contain site search queries, create a Page path + query string filter using your search term query parameter.

Engineering 92

Engineering Follow-up User Experience Start-ups 92

Martech

FEBRUARY 7, 2024

There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email.

X-functional 107

X-functional Cross-sell Territory Retail 107

Martech

JUNE 6, 2024

” One of the problems for all these companies is there is no clear differentiator between their products. All general-purpose AIs train on much the same data and deliver essentially the same results. An insights platform runs atop the data, surfacing insights (based on defined metrics and KPIs) in natural language using genAI.

B2C 93

B2C Campaign Technology Technology 93

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data.

Government 81

Government Start-ups CRM Campaign 81

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.

Service 116

Service Trust Clients Cross-sell 116

Partners in Excellence

MARCH 6, 2024

We seem to be on diverging paths, and this creates problems for both buyers and sellers. They are focused on solving a problem. So they may not know there may be a better way to do things, or there may be a competitive threat, or that they have a problem and should change. What don’t buyers need from sellers?

Education 131

Education Trust Sell Product 131

SaaStr

JUNE 13, 2024

Be proud, speak with numbers and data, show them you have the best team in the industry. Be proud, speak with numbers and data, show them you have the best team in the industry. Don’t accidentally create issues, flags, and problems by talking too much. Talk less (on the target side). Listen and learn. Know your BATNA.

Negotiate 95

Negotiate Price Up-sell Strategize 95

Salesforce

OCTOBER 31, 2023

This includes market, customer, and competitive research that uncovers problems your product can solve. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Make sure you include problems and needs for these roles in your buyer persona.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 118

Represent Engineering Niche Service 118

Search Engine Land

MARCH 22, 2024

But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Why we care. A better way.

Engineering 126

Engineering Launch Product Market share 126

Search Engine Land

APRIL 26, 2024

Analyze Google Search Console data Google Search Console is where you’ll be notified if your site has been issued with a manual action. The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out.

X-functional 126

X-functional User Experience UX Follow-up 126