Veloxy

JUNE 21, 2021

Are your cold call scripts costing you potential qualified leads? Cold call scripts are not one-size-fits-all, so what works for one team may not work for the next. If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. Cold Calling Script Structure.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Partners in Excellence

MAY 29, 2024

In high school, we graduated to cruising boats. While we never intended to do oceanic cruising, but the shoreline was beyond sight, and one of the challenges was knowing where we were and if we were going in the right direction. We may know short cuts, or where traffic always slows down.

Sales 126

Sales Technology Technology Follow-up 126

Search Engine Land

JUNE 4, 2024

For years, we have relied on keyword research to choose specific searches to target. It prioritizes keywords that attract traffic that converts into customers. It prioritizes keywords that attract traffic that converts into customers. They offered one program called “Write a Country Song Like Taylor Swift.”

Campaign 113

Campaign Cross-sell Engineering Conversion 113

Partners in Excellence

MAY 1, 2024

.” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. But every once in a while we get on a call to discuss “What’s happening in selling?

Technology 116

Technology Technology CRM Pipeline 116

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? to deliver a better experience.

Customers 111

Customers B2C UX User Experience 111

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customers 114

Customers Hospitality Technology Technology 114

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Increasingly, we find leaders redirecting budget to paid media spend where it can drive growth.

Technology 111

Technology Technology Growth Follow-up 111

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. While it may seem complex, today we are going to break it down. The result is what is called an inverted index.

Engineering 117

Engineering Construction Start-ups Process 117

Martech

APRIL 17, 2024

Use customer data to inform email programs. Call on vendor and tech partners to help us succeed. So here we are, nearly seven years later and we haven’t moved far on complexity. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation. We are at an inflection point in our industry.

Technology 119

Technology Technology Niche Campaign 119

Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. The employees making those calls are members of the sales team, not support, according to a Google spokesperson.

Commission 123

Commission Construction Contact Represent 123

Salesforce

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. That’s not just an interesting tidbit to keep in mind.

Click Through Rate 124

Click Through Rate Customers Hospitality Promote 124

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data.

Territory 86

Territory Technology Technology Strategize 86

Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. For it to thrive, it needs the proper context and reams of factual data — and not generic information. Algo adopted a large language model (LLM) to help onboard new CSRs faster.

Trust 122

Trust Represent Start-ups Technology 122

Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly. Ah, there it is again — the genAI buzz.

B2B 113

B2B Strategize Technology Technology 113

Martech

MAY 24, 2024

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name.

Trust 96

Trust Engineering Service Launch 96

Search Engine Land

MAY 23, 2024

CRO aimed to fine-tune and optimize the user’s journey, making sure that each step was directed toward the desired outcome of conversion. Until the day came, when we asked: “Why must we endure this senseless discord? Check the keywords and consider revising the content to target more relevant terms.

User Experience 105

User Experience Trust Conversion Drivers/motivators 105

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data. And of course this allows you to improve areas such as customer experiences like never before. Build or buy?

Technology 120

Technology Technology CRM Finance 120

Partners in Excellence

MAY 23, 2024

It was a model focused on getting software in the hands of end users much more quickly and easily. In addition to making software easy to access, these suppliers made it very easy to buy. In addition to making software easy to access, these suppliers made it very easy to buy. Individuals could buy and use the software.

Assembly Line 73

Assembly Line GTM Minimum Viable Product Non-Profits 73

Martech

MAY 22, 2024

She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search. We have many years ahead of us as a species. Probably not.

Engineering 87

Engineering Finance Follow-up Launch 87

Salesforce

APRIL 24, 2024

Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Often, this process entails some form of data transformation called extract-transform-load (ETL).

Customers 124

Customers Transportation Government UX 124

Partners in Excellence

MARCH 7, 2024

Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. ” But he also goes further, talking about selling forces us to be students–constantly learning about our customers and our own organizations. .” Preface : Surprise!! Marketers sell!

Sell 120

Sell Tradeshows Pitch Up-sell 120

Force Management

DECEMBER 14, 2023

To expand market share, you'll need Productivity x Capacity to drive growth. You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. How do we specifically solve these problems with your solution? • How do we do it differently from the competition?

Negotiate 139

Negotiate Education Market share Growth 139

Partners in Excellence

OCTOBER 25, 2023

We were talking about their account planning process. What progress are your people making, where do they need help?” Most of the time, I sit in reviews, whether account, pipeline, deal, call, or other business reviews. We have great discussions, establish creative ideas for next steps, then go our separate ways.

Follow-up 118

Follow-up Pitch Meeting Pipeline 118

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The wrong copy in a call-to-action button. But we need to stop and think.

Objectives and Key Results 112

Objectives and Key Results Retail Campaign Appointment 112

Martech

JUNE 4, 2024

He analyzed data from across HockeyStack’s customer base and published a report that, in his mind, delivers the final verdict on the demand gen vs. lead gen discussion. He analyzed data from across HockeyStack’s customer base and published a report that, in his mind, delivers the final verdict on the demand gen vs. lead gen discussion.

SQL 102

SQL Lead generation Education Pipeline 102

Partners in Excellence

DECEMBER 26, 2023

We never have enough. And regardless what we do, we never will. Whatever time we tend free up, is immediately filled with something else and we become time poor, once again. We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour.

Follow-up 136

Follow-up Prospecting Conversion Technology 136

Search Engine Land

APRIL 1, 2024

Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Just go to the Breakdown menu and choose “Demographics by Audience Segments.” Both aspects can lead to increased conversions and overall campaign success.

Campaign 106

Campaign Launch Service Conversion 106

Martech

MAY 9, 2024

When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI. People were using it to make themselves more productive without following proper corporate guidance.

Appointment 80

Appointment Technology Technology Follow-up 80

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Don’t make the hire. They weren’t getting any leads.

GTM 99

GTM Pipeline Growth Quota 99

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. ” “I’ve called in over a dozen times – they tell me someone will call back, but they never do. To do this, they would need to talk to their rep. And the problem only seems to be getting worse.

Engineering 140

Engineering Clients Networking Represent 140

Partners in Excellence

MARCH 14, 2024

We see a lot of uncertainty. We struggle with the idea, is there light at the end of the tunnel? How do we survive (though some real leaders are asking themselves how we thrive.) How do we survive (though some real leaders are asking themselves how we thrive.) We’ve emerged better than before.

Objectives and Key Results 123

Objectives and Key Results Clients Drivers/motivators Start-ups 123

Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing. This is a must.

A/B testing 130

A/B testing Retail Campaign Price 130

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This type of uncertainty isn’t just a B2C problem. This change is making lots of people uneasy.

Trust 104

Trust Customers Healthcare Service 104

Martech

MARCH 28, 2024

To some extent, we all are. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Is your marketing team tired of hearing about AI?

CRM 120

CRM Technology Technology Campaign 120

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

Martech

MAY 15, 2024

On the basic level, we work with Fortune 500 up to Global 2,000 corporations and help plug them into the startup ecosystem. We help them navigate emerging trends in technologies and solve their biggest problems with enterprise-ready startup solutions. We track early-stage startups too. We track early-stage startups too.

Retail 90

Retail Cross-sell Technology Technology 90

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 111

Customers Cold Call Territory Launch 111