Partners in Excellence

MAY 29, 2024

At first I sailed in racing dinghy’s never far from the shore. I learned how to use the tools like sextants, compasses, and plot our course on maps with dividers. I kept whining to him, “Why do I have to learn all this crap? If the systems go down, you always have something to fall back on.

Sales 124

Sales Technology Technology Follow-up 124

Salesforce

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now.

CRM 144

CRM Technology Technology Start-ups 144

Martech

JANUARY 25, 2024

If you find yourself in the front seat of the struggle bus, do what I do. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. We didn’t give up.

Government 128

Government Strategize Start-ups Technique 128

Salesforce

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Start-ups 130

Start-ups Consult Drivers/motivators Networking 130

Martech

MAY 31, 2024

There are three possible future scenarios for agencies, ranging from extinction to nirvana. For this extinction event scenario to occur, some mixture of the following happens: Agencies are complacent about AI, putting off learning how to use it effectively because the technology is not yet mature. Avoiding client churn.

Clients 113

Clients Government Niche Growth 113

Search Engine Land

MARCH 22, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Who and what will searchers see. Google told us they are they want to get feedback from searchers who have not opted into SGE specifically. Now some users in the U.S.

Launch 145

Launch Engineering Technology Technology 145

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Is SEO dead?

User Experience 114

User Experience Niche Service Closing 114

Sales Gravy

MARCH 9, 2024

On this fascinating episode of the Sales Gravy podcast, master sales trainer Jessica Stokes spends time with Steven Farber of Take Flight Learning discussing why it is important for salespeople and leaders to understand and adapt to different personality styles. You know it, I know it. Think about it. It's a no-brainer.

Sell 97

Sell Pitch Quota Gaming 97

Search Engine Land

JUNE 12, 2024

If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023.

CTR 108

CTR Referrals Contact Engineering 108

Search Engine Land

JUNE 13, 2024

Your manager just informed you that you have a new PPC client. Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client. The client will not forget an analyst who comes to their first meeting underprepared. How exciting! What does their business do?

Clients 94

Clients Meeting Contract Start-ups 94

Salesforce

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. Trailhead allows you to get hands-on with Salesforce tools for free.

Clients 111

Clients Consult Promote Contact 111

Martech

MAY 20, 2024

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This was a first-glance definition from more than 60% of the marketers who first heard the term.

Sports 97

Sports Retail Consult Growth 97

Search Engine Land

JUNE 6, 2024

The Google leak does not list ranking factors or machine learning elements that drive Google Knowledge algorithms. Who is putting their reputation on the line by publishing this? The algorithms understand who the publisher is, or they don’t. You absolutely cannot skip this step. How do I know? I have the data.

Objectives and Key Results 131

Objectives and Key Results Niche Click Through Rate Gaming 131

Search Engine Land

JUNE 5, 2024

Do you ever feel like the world of paid search evolves faster than you can keep up? But you aren’t alone. Thriving in PPC isn’t about what you know now; it’s about your willingness to learn. Through hard work, learning and openness to feedback, you can continuously improve and achieve your goals.

Growth 98

Growth Niche Construction Campaign 98

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 109

CTR Real Estate Legal Clients 109

Partners in Excellence

MAY 16, 2024

” It always comes from people with a specific agenda. Those who believe inbound is the only thing that works. But it’s a useful argument, if you want to sell something. Cold calling is reaching out and engaging someone you have never met. They may be a in a company you have never talked to.

Cold Call 117

Cold Call Technique High impact Pitch 117

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. You might be saying to yourself: “I’m in field service. Share knowledge The Serviceblazer Community is all about learning.

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

MAY 20, 2024

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This was a first-glance definition from more than 60% of the marketers who first heard the term.

Sports 88

Sports Retail Consult Conversion 88

Salesforce

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Patient advocacy in life sciences is becoming increasingly important as a result of this.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? Who are your competitors that you genuinely admire and why? Absurd, right?

Strategize 115

Strategize Clients Trust Campaign 115

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. How do we prevent mistakes from happening in email? How do we analyze, process, learn from our mistakes and then move on?

Objectives and Key Results 112

Objectives and Key Results Retail Campaign Appointment 112

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Do you know what product marketers do at big tech companies?

GTM 98

GTM Pipeline Growth Quota 98

Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly. It should never have been this complicated.

B2B 113

B2B Strategize Technology Technology 113

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you.

Relationship building 116

Relationship building Niche Contact Trust 116

Partners in Excellence

MAY 22, 2024

These are what forms who we are as people. So much disagreement comes from simple misunderstanding and miscommunication. Disagreement is part of life and business. Disagreement is, probably, a fundamental to change and growth. But we struggle with disagreement, too often we deal with it poorly. Differing values and beliefs.

Teamwork 112

Teamwork Construction Growth Conversion 112

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. I fell into it by searching for things that were new and always learning.

Healthcare 88

Healthcare Technology Technology Sports 88

Highspot

JUNE 11, 2024

B2B sales reps forget 87% of what they learn within 30 days of training. So, how can you build an effective coaching program that drives consistent sales execution? Formal, ongoing sales coaching reinforces learned behaviors and drives accountability by powering consistent development for reps.

Sales 96

Sales Meeting Conversion B2B 96

Search Engine Land

APRIL 26, 2024

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. You need to know who is your ideal customer persona. You can also visit the GA4 Demographics report for information about age, country and interests.

Product 108

Product Launch CRM Start-ups 108

Search Engine Land

MAY 28, 2024

This understanding also helps guide those who are responsible for delegating projects and tasks. Those who lead with Influence tend to thrive when working through others, whereas those who lead through Relationship Building may excel at fostering deep connections. Strategic Thinking. Relationship Building.

Relationship building 103

Relationship building Strategize Clients Presentation 103

Martech

OCTOBER 20, 2023

And what about those who use analytics tools? Most present-day analytics users operate as “reporters,” focusing on metrics like the number of visitors or sessions from a specific channel over a recent time period (yesterday, last month, this year, etc.). When did you last think, “If only I could predict the future…”?

Click Through Rate 119

Click Through Rate Campaign Represent Conversion 119

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. Which marketing tasks could benefit from the help of AI tools? What type of customer support are you looking for?

Strategize 127

Strategize Education Price Service 127

Martech

FEBRUARY 1, 2024

That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. I was the opening act for several comedians who are now nationally known. Dig deeper: 3 tips to improve your conference presentations Presence is how you get and keep the audience’s attention. That said, you can learn how to appear confident.

Presentation 101

Presentation Clients Meeting Process 101

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Quota 101

Quota Finance Drivers/motivators GTM 101

Search Engine Land

DECEMBER 27, 2023

I say this as someone who has been in this industry since 2007. Leading up to this: In January, we learned that Google would unveil a version of its search engine with chatbot features. This didn’t stop people from confusing Bard with some AI features it teased at the same time (which we later learned was SGE).

Engineering 128

Engineering Follow-up Launch Start-ups 128

Salesforce

MAY 15, 2024

They want a connected experience across all customer service channels, from live chat to voice. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Here’s how an omnichannel contact center can help set you up for success.

Contact 105

Contact CRM Technology Technology 105

SaaStr

FEBRUARY 20, 2024

So lately I’ve listened to a few calls from churned customers from portfolio companies. That tells you their tech customers didn’t really grow at all. That tells you their tech customers didn’t really grow at all. So what have I learned listening to customer calls of struggling customers? You’ll learn so much.

Customers 79

Customers Represent Growth Sell 79

Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. They identify an audience cluster of women 25-34 living in urban centers who are interested in running and caring for the environment.

Campaign 93

Campaign Niche Territory Construction 93