Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customers 111

Customers Non-Profits GTM Consult 111

Martech

NOVEMBER 23, 2021

Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. Today, CX starts with supply chain, runs through marketing, sales and service, and also shows up in values-based communications.

Engineering 103

Engineering Presentation Clients Service 103

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 119

GTM Market share Growth Technology 119

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. Customer experience.

UX 122

UX E-commerce Campaign Entertainment 122

Search Engine Land

JUNE 1, 2023

These insights, when effectively utilized, have the potential to transform the customer experience landscape. In an era where every brand strives to capture customer attention and foster loyalty, this webinar will unveil the path to delivering a truly remarkable CX.

Customers 94

Customers Engineering Presentation Conversion 94

Martech

AUGUST 3, 2021

Artificial intelligence is transforming the way businesses operate. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk as they explore the impact of artificial intelligence on your customer.

Presentation 109

Presentation Customers 109

Martech

AUGUST 11, 2021

Artificial intelligence is transforming the way businesses operate. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk as they explore the impact of artificial intelligence on your customer.

Customers 107

Customers Presentation 107

Martech

OCTOBER 21, 2021

Yet relying solely on technology and data could end up doing more harm to your CX strategy than good. Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So So what do we do? Data-driven.

Commission 99

Commission Technology Technology Presentation 99

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. Customer experience.

UX 109

UX E-commerce Campaign Entertainment 109

Martech

DECEMBER 14, 2023

It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t about having the latest tools but the right tools that complement and enhance the company’s business, marketing, CX and technology strategies.

Strategize 113

Strategize Technology Technology Retail 113

SaaStr

AUGUST 21, 2021

In the age of the customer, how can growing companies scale their CX efforts over time and through expansion? Whereas in the 1990s into the early 2000s, information was the key differentiator, now businesses with core competencies centered around CX will likely surpass their competition. Key Takeaways.

Strategize 101

Strategize Customers Growth Meeting 101

Martech

JUNE 1, 2023

These insights, when effectively utilized, have the potential to transform the customer experience landscape. In an era where every brand strives to capture customer attention and foster loyalty, this webinar will unveil the path to delivering a truly remarkable CX.

Customers 72

Customers Presentation 72

Martech

APRIL 18, 2023

Join Andy Gremett, director of product marketing at Treasure Data, and guest speaker Joana de Quintanilha, VP, and principal analyst at Forrester, in their informative MarTech session as they share perspectives and learnings on how you can transform customer journeys for better CX and results.

Technology 99

Technology Technology Customers Product 99

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. We’ve already seen above how enterprises will be using composable infrastructures to transform. This need to adapt quickly will also lead to adopting low-code customer experience (CX) processes. Get MarTech!

Retail 97

Retail Appointment Price Strategize 97

Martech

DECEMBER 10, 2021

Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators. Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors.

Customers 98

Customers Government Trust Meeting 98

Heinz Marketing

APRIL 8, 2023

Chaos Pilots – All Organizations Need One By Jennifer Jackenthal Chaos Pilots can lead transformative change, skillfully execute in unfamiliar territory and are comfortable with uncertainty. What cannot be connected creates a roadblock on the way to digital transformation. They have a fast mind and plenty of grit.

B2B 98

B2B Sell Customers B2C 98

Search Engine Land

APRIL 18, 2023

Join Andy Gremett, director of product marketing at Treasure Data, and guest speaker Joana de Quintanilha, VP, and principal analyst at Forrester, in their informative MarTech session as they share perspectives and learnings on how you can transform customer journeys for better CX and results.

Engineering 90

Engineering Technology Technology Customers 90

Martech

JULY 26, 2023

Marketing’s evolving role in shaping CX. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. The post The future of CX depends on innovative generative AI and data insights appeared first on MarTech.

Technology 93

Technology Technology Start-ups Customers 93

Martech

OCTOBER 27, 2021

This tip, and many others, you’ll find from our writeup of a talk delivered by CX software company Bounteous, below. As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. But of course, people also start the ball rolling to begin with.

E-commerce 94

E-commerce Retail Drivers/motivators Launch 94

Search Engine Land

JULY 26, 2023

Marketing’s evolving role in shaping CX. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Tune into the podcast and learn: The importance of a solid data foundation for customer experience.

Technology 92

Technology Technology Start-ups Engineering 92

Martech

JANUARY 11, 2022

Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform. Her new book, co-written with Genesys CEO and Chairman Tony Bates, argues that empathy is key to solving CX and EX (employee experience) challenges.

Customers 123

Customers B2C B2B Technology 123

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. Mistakes to avoid.

Technology 127

Technology Technology E-commerce Objectives and Key Results 127

Martech

FEBRUARY 10, 2023

Dig deeper: How AI lets marketers create human-centric CX at scale I actually use it more for coding than I do anything else. These models are called transformers for a reason. Editor’s note: The GPT in ChatGPT stands for Generative Pre-trained Transformer.)

Technology 116

Technology Technology Engineering Conversion 116

Martech

SEPTEMBER 9, 2021

The acquisition is aimed at significantly elevating the analysis of customer and employee feedback in the InMoment Experience Improvement platform, going far beyond surveys, and transforming the data into actionable insights. Why we care. Lexalytics was founded in 2003, which makes it a veteran in terms of marketing tech years.

Niche 90

Niche Process Customers 90

Sales Pop!

FEBRUARY 11, 2022

New technologies are emerging that will transform the way companies deliver customer service in the years to come. Meanwhile, businesses can use chatbots to cut down on their customer service costs and improve the customer experience (CX). Plus, they can use these insights to find ways to optimize their customer service and CX levels.

Service 98

Service B2B Customers Represent 98

Martech

NOVEMBER 9, 2021

To meet the challenge, Reckitt implemented a wholesale digital transformation around data. Guilherme Amaral, Global Digital Transformation Manager, told the audience at our MarTech conference about how Reckitt didn’t have data consistency across its many countries and brands. Doing this at scale has produced a mad scramble for data.

Entertainment 109

Entertainment Engineering Management Consulting Consult 109

Salesforce

AUGUST 29, 2022

These countries stand out because they all have governments that have made digital transformation a consistent priority for a number of years. For example, we have seen customers at the federal, state and local level transform digital services delivery in a matter of months, not years. Case Study: City of Chicago .

Government 52

Government Service Customers Trust 52

Search Engine Land

DECEMBER 4, 2023

Personalization: Tailoring experiences for maximum impact Enhancing customer experience (CX) should be a top priority for B2B marketers. Reflect, prepare and plan As we look ahead to 2024, it’s clear the B2B marketing landscape is ripe for transformation. Business email address Subscribe Processing. See terms.

B2B 122

B2B Represent Campaign Strategize 122

Salesforce

OCTOBER 14, 2021

Meet the Trailblazers Brian Owens, Business Systems Analyst Erika McEvilly, Junior Developer Tracy Lim, Head of CX for Retail Max Rudman, CEO How do you become a Trailblazer? Whether you’re an experienced leader helping teams to deliver digital transformation or an entrepreneur building business apps. So what is a Trailblazer?

Retail 98

Retail Technology Technology Follow-up 98

Martech

OCTOBER 21, 2021

But this digital transformation in customer relationships had been underway many years prior to 2020. The risk with this transformation is that many of these touches have become rapid-fire and impersonal. “As Personal experience is all about transforming touches into moments.”. How to improve CX in your marketing organization.

Cross-sell 116

Cross-sell Sports Prospecting B2B 116

Martech

DECEMBER 4, 2023

Personalization: Tailoring experiences for maximum impact Enhancing customer experience (CX) should be a top priority for B2B marketers. Reflect, prepare and plan As we look ahead to 2024, it’s clear the B2B marketing landscape is ripe for transformation.

B2B 105

B2B Represent Campaign Strategize 105

Martech

DECEMBER 28, 2022

So improved AI chat technology can lead to greater insights about customers’ needs, and these insights can be used to improve overall customer experience (CX). The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Dig deeper: Let’s chat about this product. “In Get MarTech! In your inbox.

Retail 109

Retail Technology Technology Conversion 109

Martech

FEBRUARY 10, 2022

And while there are always factors specific to every brand, the pandemic accounts for the bulk of this transformation. “A To address these issues, Bianchi recommends marketers turn to CX solutions found in marketing technology. “We A big chunk of this was driven by COVID-19,” he said.

Technology 114

Technology Technology Trust Presentation 114

Martech

MARCH 16, 2022

The pandemic has spurred the adoption of technology at an amazing (and sometimes alarming) rate, but many organizations are mistakenly focusing exclusively on digital transformation without trying to bridge the divide between tech and humanity. Don’t forget to socialize CX behaviors. Finding the right balance.

Technology 98

Technology Technology Drivers/motivators Service 98

Heinz Marketing

MARCH 19, 2022

CX in B2B: can we have true personalization without a person? AI Powered Digital Transformation in B2B Marketing. This digital transformation is becoming more prominent in B2B marketing as marketers feel increasingly comfortable with using this resource to help them in their work.

B2B 107

B2B Conversion Strategize Gaming 107

SaaStr

JULY 20, 2020

All roundtable topics are centered around the Future of Work and Digital Transformation and last up to 30 minutes. Digital Transformation – Using Technology as an Offensive Weapon to Grow Revenue with Avery Lyford, Chief Customer Officer at Infostretch. Digital Transformation in Legacy Industries with Prateek Chakravarty, SVP of OYO.

Networking 66

Networking B2B Launch Growth 66

Heinz Marketing

JULY 23, 2019

To transform a culture you must help your team connect to meaning. CX, customer experience, customer service, customer success, customer loyalty). SG: I believe the CX definition of how customers perceive their interactions with a company applies to companies of all shapes, sizes, and missions.

Customers 68

Customers Represent Drivers/motivators Service 68