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6 tips for creating a winning email marketing calendar

Martech

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Dig deeper: How to create high-performing email campaigns 4.

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How cognitive biases influence email A/B tests

Martech

Learning to recognize and avoid these biases will help you run more reliable, data-driven testing and generate insights you can use to create more engaging and effective email messages and a stronger program overall. How bias affects A/B testing A/B testing is a key part of your email marketing program. Processing.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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CDP and customer experience: Best of the MarTechBot

Martech

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups.

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10 Qualities Your Funnel Marketing Software Should Have

ClickFunnels

Email Campaign Automation 2. Advanced A/B Testing 9. Email Campaign Automation The best email campaigns use triggers to automatically add people to email lists when they take specific actions, like clicking a link or filling out a form. Improve your sales funnel by testing two options and getting more conversions.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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