Hubspot

AUGUST 9, 2012

Your best bet is to run an A/B test with a couple different images, but the same text. If you’re generating more leads or have a higher click-through rate from one of your test images, you’ll know exactly which ad image performs best and you can deactivate the other. Do you have that “ positive disruption factor ?”

CTR 78

CTR Click Through Rate A/B testing Campaign 78

RingDNA

MARCH 26, 2025

Rule #3 – In LinkedIn Groups, Stick to Educational Content and Comments By their very nature, groups appear to be prime social sales hunting grounds. The more you keep your shares educational, and the more you comment on others’ shares, the more you’ll develop the referral network you’re hoping for. If you need a code, message me.”

Closing 62

Closing B2B Sell Referrals 62

ConversionXL

AUGUST 24, 2021

One of the earliest things you can do to prepare is to further your education. Your company may have education prerequisites, such as a preference for candidates with a bachelor’s degree or an MBA. If no education requirements are listed, there are many online courses to help you learn specific marketing skills and stand out.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

FEBRUARY 16, 2012

I’m also fully aware that I’m not the ideal customer for many of the examples shown below, and all my critique is, is an educated hypothesis (that should be tested). Testing value propositions. You definitely have to test your value proposition. A/B testing. Very clear what it is and for whom.

A/B testing 134

A/B testing CTR Angle Conversion 134

ClickFunnels

NOVEMBER 28, 2022

Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. One without urgency….

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

JANUARY 14, 2021

A Bit of Education. Marketing meetings should be a healthy mix of state-of-the-union content and educational content. Or for a social media intern to learn about the results of the latest email A/B test ? Each week, have a couple team members present briefly about interesting projects they've been working on.

Meeting 101

Meeting A/B testing Presentation CTR 101

Heinz Marketing

MAY 14, 2024

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Understanding Attribution Models: Educate stakeholders on the different attribution models being used.

Customers 113

Customers E-commerce Campaign Drivers/motivators 113

Hubspot

DECEMBER 17, 2013

T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. Was the copy persuasive?

A/B testing 78

A/B testing CTR Entertainment Follow-up 78

Search Engine Land

JUNE 27, 2023

This format is great for education, use cases and demos. KPIs like CTR, CPC, views, CPV, video completion rates, YouTube earned actions and more can tell a complete story about how creative is performing before the user gets to your landing page or form. You must only test one variable at a time (i.e.,

A/B testing 86

A/B testing CTR Campaign Follow-up 86

Hubspot

JULY 26, 2012

A Bit of Education. Marketing meetings should be a healthy mix of state-of-the-union content, and educational content. Or for a social media intern to learn about the results of the latest email A/B test ? Each week, have a couple team members present briefly about interesting projects they've been working on.

Meeting 78

Meeting A/B testing Presentation CTR 78

Search Engine Land

AUGUST 25, 2023

Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Identify if your A/B test doesn’t drive a 30% growth in your top KPI. For example, do you know how CTR impacts CPC? In other words, thinking strategically means prioritizing your efforts based on the outcome.

A/B testing 84

A/B testing Clients CTR Strategize 84

ConversionXL

OCTOBER 19, 2021

Uber uses short-form video posts with concise copy to educate followers, including CTA links for users to learn more. . Facebook offers the highest CTR of the four ad placements offered by Ads Manager (Facebook, Instagram, Messenger, and Audience Network). Keep description copy short and let the post itself do the talking.

CTR 134

CTR Follow-up Networking Start-ups 134

Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Which often means you’re getting little-to-no traffic to the very pages on your site designed to educate and convert customers.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

Hubspot

OCTOBER 9, 2019

A/B testing. Besides driving traffic to your website, you know you're a marketer when your motto is "Test, test, and test again.". A/B testing is a split test that helps you determine what version of a campaign performs best. Check out our roundup of the best A/B testing tools here.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MAY 6, 2021

The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark. You can: A/B test your subject lines for length, messaging, and context. Image source. Lifecycle Stage: Retention.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

APRIL 1, 2019

The curse of knowledge happens when you assume your customers’ education level. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? You’ll need to figure out what each person in the decision-making process does or doesn’t know. And that brings us to the first step.

Pitch 133

Pitch Up-sell A/B testing Clients 133

Hubspot

FEBRUARY 3, 2012

Don’t limit your email testing to subject lines. Embrace testing of various elements in your email marketing efforts to optimize email performance. For instance, you can do A/B testing of the landing pages you're promoting in your emails. For instance, you might see that your email blast got a 3.4%

A/B testing 77

A/B testing CTR Click Through Rate Contact 77

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. A/B test your adverts to learn what works. What are TikTok Ads?

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. 15) Clickthrough Rate (CTR). 2) Analytics. 74) QR Code.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Martech

MAY 16, 2025

YouTube : Ideal for video-driven campaigns, demos and educational content. A/B test groups like job titles, regions or interests to find the highest-converting audiences. If cost per result climbs or CTR drops despite adjustments, its time to cut or pivot. Low CTR usually signals a problem with creative or targeting.

CTR 118

CTR A/B testing Click Through Rate Campaign 118

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. When done right, it makes users feel valued.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

MAY 29, 2014

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. CTR to key pages. image credit. Time on page.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. Fourth test: Too many people are taking a short-term package now.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Salesmate

JUNE 24, 2021

David and his team ran an A/B test split of a headline. The test generated 7 enrollments equaling around $100k ROI They saw ZERO unsubscribers The click-through rate on their emails increased by 3.5% Their open rates were consistent. How to know if you are using sales emails effectively or not? Clickthrough Rate .

Process 52

Process CTR Click Through Rate Sales 52

ConversionXL

MAY 29, 2014

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. CTR to key pages. image credit. Time on page.

UX 62

UX User Experience Conversion A/B testing 62

Martech

JANUARY 23, 2025

Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. Heres what well try next: A/B testing three new styles to re-engage subscribers. Explain the metrics clearly Dont assume everyone knows what CTR, CAC or LTV stands for (or what they mean in context).

Promote 122

Promote A/B testing CTR Campaign 122