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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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Swing For the Fence With These A/B Testing Tips

Outreach

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. A/B test #2: Form label alignment. Just test. A/B testing takeaways.

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Landing pages : If your landing pages aren’t converting, begin A/B testing them. Optimize the first two actions on content pages that don’t target the right keywords Are you leveraging the value of educational content ? Update the highest traffic pages as a test. Run the test. Create variants of your pages.

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Reddit launches new certification in engaging ad creatives

Search Engine Land

Run creative A/B tests. Upon completing the course and passing the test, you will become a Reddit Ads Creative Certified partner. Responding to growing client demand for advanced Reddit education, the platform is expanding its training courses for the second time in two months. Adhere to Reddit ads best practices.

Launch 101
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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. .” [Tweet It!].

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. She noted that even simple A/B tests could produce some big wins. We have a lineup of things that we want to test at this point.