Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130

Customers A/B testing Click Through Rate Legal 130

ClickFunnels

JUNE 10, 2025

The funnel marketing software you choose can make all the difference in turning visitors into customers. Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Advanced A/B Testing 9. Sequence Creation 8.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and preferences. What is email A/B testing? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

A/B testing 118

A/B testing Territory Technique CTR 118

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 106

Growth A/B testing Customers Referrals 106

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 116

Customers A/B testing Click Through Rate Campaign 116

Martech

OCTOBER 9, 2023

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing.

A/B testing 138

A/B testing Retail Campaign Price 138

ClickFunnels

JULY 3, 2025

Test When Things Are Working The solution is counterintuitive: run your boldest tests when everything seems “fine.” ” We call this Stability Spike Testing, which means running high-leverage A/B tests precisely during your moment of maximum clarity. Why test during a stability spike?

A/B testing 130

A/B testing Gaming Growth Trust 130

ClickFunnels

MAY 20, 2025

A/B Test Pop-Ups for Maximum Performance 5. By using smart triggers, you can make pop-ups feel helpful to customers rather than annoying. A/B Test Pop-Ups for Maximum Performance Testing different variations of pop-ups helps determine which ones perform best. Click-Activated Pop-Ups 5.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. Statistical modeling: R provides a wide range of statistical techniques, enabling marketers to build predictive models.

A/B testing 122

A/B testing Campaign Technique Presentation 122

SaaStr

JUNE 18, 2025

Here’s why: As the founder, you need to be the one to close the first 10–20 customers yourself. This isn’t just about getting deals done—it’s about deeply understanding your sales process, your customers, and what works (and doesn’t) in your pitch. Because you need to A/B test. Use that to your advantage ‌5‌.

Consult 97

Consult A/B testing Sales Pitch 97

Martech

JULY 1, 2025

”), but even the most serious business can use interesting innovations to keep customers engaged. Think of it this way: If your competitor’s emails allow customers to add to their carts directly from their inboxes, where does that leave you? Consider A/B testing the two to see which resonates best with your audience.

A/B testing 117

A/B testing Gaming Entertainment Legal 117

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 117

A/B testing Campaign Retail Angle 117

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Regularly testing usability to inform design improvements.

A/B testing 114

A/B testing UX CRM Strategize 114

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

A/B testing 246

A/B testing Conversion Technique Follow-up 246

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ClickFunnels

JUNE 5, 2025

These designs have already been tested and optimized for conversion, so you’re not starting from scratch. Quickly customize the templates to fit your brand, add your content, and launch. A/B Testing— Improve performance by experimenting with different headlines, images, or layouts. That’s not just efficient.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. When evaluating new platforms, prioritize robust CRM integration and customer data platforms (CDPs).

A/B testing 102

A/B testing Niche CRM Price 102

Martech

APRIL 11, 2025

HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. AI-powered A/B testing for landing pages. New and improved customer success workspace. Track 1:1 email performance in custom reports. How it helps yo This update takes the guesswork out of A/B testing.

A/B testing 101

A/B testing Campaign Contact Service 101

Sales Pop!

NOVEMBER 17, 2022

That means there’s a huge potential for businesses of all sizes to connect with new customers on Instagram. This is where custom URL builders come in handy. Using a URL builder, you can create a custom link that you can share on your Instagram profile. A/B Test Your Bio. A/B testing your bio.

A/B testing 244

A/B testing Follow-up Growth Customers 244

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Consult 98

Sales Pop!

JANUARY 27, 2022

Regardless of different mediums, email remains one of the most effective and affordable ways to move customers towards making a purchase and to get the best return of investment. Mapping customer experience and personalizing email elements prove to be the most effective automatization methods. Test subject lines.

Technique 246

Technique A/B testing Campaign Promote 246

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. A/B test subject lines and content to see what resonates best with your audience.

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

ClickFunnels

NOVEMBER 22, 2022

This means you don’t have to pay for ten different tools, integrate them together, troubleshoot different zaps, and test everything over and over again. Send emails, create and sell courses, build an eCommerce store, brand and customize your website, start a membership program, take payments, buy domains, and tons more. Cost $50/Month.

A/B testing 52

A/B testing Niche CRM Up-sell 52

Salesforce

JUNE 11, 2025

So, how do you figure out who your ideal customers are? When you define your target market, you know where to find your ideal customers and how to speak their language. Higher customer retention and brand loyalty Attracting customers is one thing. The truth is, not everyone wants or needs what you offer, and that’s okay.

Customers 86

Customers CRM A/B testing Pitch 86

Martech

JANUARY 14, 2025

Using A/B testing to make impactful decisions. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Our expert panel will cover: Optimizing shopper journeys with actionable data. Delivering personalized experiences at scale with AI.

Retail 111

Retail A/B testing Technique Technology 111

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. Technical considerations When asking customers to sign up, have a disclaimer stating the kind of messaging they will receive and if there is a charge for SMS responses. Dig deeper: Why RCS mobile marketing is set to go big in the U.S.

A/B testing 114

A/B testing Campaign Legal Launch 114

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. Protecting the brand with bovernance AI governance involves creating formal structures and policies that address issues related to AI use in marketing, including: Data privacy and security : Ensuring AI tools do not mishandle customer data.

Government 134

Government Legal A/B testing Finance 134

Martech

NOVEMBER 8, 2024

28:58: How do you avoid over-communicating with customers with email and push channels? 38:52: How about A/B testing and segmentation? 19:20: How to navigate Apple’s iOS privacy rules. 26:08: Which way are email marketing budgets going? 27:33: How do you address Gen Z as an audience for email marketing?

A/B testing 126

A/B testing Technology Technology Process 126

Martech

DECEMBER 9, 2024

However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes. It addresses their concerns quickly and helps customers find the products and solutions they need. Like all marketing reporting, it should focus on customer needs and motivations.

A/B testing 117

A/B testing Gaming CRM Technology 117

Sales Pop!

MARCH 12, 2025

The minute you focus on valuable opportunities such as courses, webinars, or interactive training, you build your brand as an authority and keep potential customers engaged. Decreases Customer Acquisition Cost : Educated leads take less time to convert. This is why integrating elearning platforms in lead generation process is crucial.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 68

Customers A/B testing Trust Click Through Rate 68

Sales Pop!

NOVEMBER 9, 2021

From reconnecting with shoppers who have abandoned their cart, to promoting new deals and discounts, to upselling additional products and services to existing customers, there is no shortage of ways that you can leverage email marketing for increased revenue. Every successful marketing campaign is driven by quality data.

A/B testing 242

A/B testing Campaign Education Presentation 242

ClickFunnels

SEPTEMBER 17, 2021

Lead to paying customer conversion rate. Paying customer to repeat customer conversion rate. What percentage of customers bought more than one product from you? Note that if your sales funnel consists of just one product, then your lead to paying customer conversion rate is your overall conversion rate.

A/B testing 235

A/B testing Sales Conversion Price 235