Martech

OCTOBER 9, 2023

You also can use GenAI in your A/B testing. Which one you pick will depend on what you know about your audience: what motivates them, what moves them to act, what their needs, interests or fears might be. Today, it’s still a popular motivation because we don’t want to miss a deadline. Get MarTech! In your inbox.

A/B testing 138

A/B testing Retail Campaign Price 138

ConversionXL

DECEMBER 1, 2014

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions.

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A/B testing UX Click Through Rate Prospecting 127

ConversionXL

MAY 19, 2015

We were optimizing a landing page for truck drivers (goal: get more job applications for trucking companies). If you tested something that worked, you might have discovered something that matters. Test different iterations of this to get even more results. Case study #1. A better alternative is out there. Featured image credit.

A/B testing 106

A/B testing Drivers/motivators Follow-up Gaming 106

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 117

A/B testing Campaign Retail Angle 117

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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A/B testing CTR Click Through Rate Campaign 78

Hubspot

NOVEMBER 18, 2011

And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. So without further ado, I present to you 10 great dos and don'ts of A/B testing to motivate you to get moving and start doing more testing. 10 A/B Testing Dos and Don'ts.

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A/B testing Click Through Rate Start-ups Drivers/motivators 74

Martech

DECEMBER 12, 2024

Exclusivity is a powerful motivator for customers to stay subscribed, so add these to your marketing calendar regularly. With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement.

A/B testing 114

A/B testing Campaign Legal Launch 114

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. CRO is mainly about A/B testing, but most tests focus only on landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages. Step 3: Implementiog.

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A/B testing UX Campaign Conversion 96

Martech

DECEMBER 9, 2024

Like all marketing reporting, it should focus on customer needs and motivations. What have you learned from A/B testing at scale? This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. Structure your story around three key benefits: New capabilities.

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A/B testing Gaming Drivers/motivators Technology 117

Martech

MAY 13, 2025

Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1. Behavioral testing lab What kinds of email content motivate your customers to act? People say they sign up for promotions, but are they more receptive to emotion-driven campaigns in some instances?

Drivers/motivators 107

Drivers/motivators A/B testing Promote Strategize 107

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Image source.

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Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

Martech

MAY 12, 2025

Dig deeper: How attribution masks whats actually driving growth Marketing mix modeling Even before recent shifts in privacy and tracking, marketing mix modeling had a well-established role in helping marketers understand the broader drivers of sales. That often made it challenging to apply the findings to tactical decisions.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. The ability to understand the true drivers behind customer behavior across the journey is transformative,” said Zubair Magrey, GM, marketing for U.K. Limits to A/B testing.

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A/B testing Customers Drivers/motivators Clients 112

Martech

APRIL 16, 2025

Learnings for marketing leaders Integrating AI with business goals and measurable outcomes is key, whether you’re optimizing ad creative, testing new products or tailoring full customer journeys. Keep humans in the driver’s seat for strategy and brand voice, and let AI handle repetitive tasks and pattern-finding.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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Drivers/motivators Profit margin Price Campaign 126

ConversionXL

MAY 7, 2014

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. One of these tests involved using Facebook Login on checkout pages. They used Visual Website Optimized to run the test on 8000 visitors. The Execution.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

Heinz Marketing

NOVEMBER 30, 2019

The Key Difference Between Multivariate Testing & A/B Testing. A closer look at multivariate testing vs. A/B testing and when to use which. Action spawns courage and generates motivation, don’t wait for inspiration to strike. Great article, Vivian Hou. Thanks, Corey Wainwright via HubSpot.

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A/B testing B2B Drivers/motivators Prospecting 102

Heinz Marketing

MARCH 23, 2023

What motivates them to buy? Use this information to create messaging that speaks directly to their needs and motivations. A/B test your messaging Finally, it’s critical to A/B test your messaging to see what works best. What are their goals? To answer these questions, start by researching your market.

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B2B A/B testing Drivers/motivators Up-sell 119

ConversionXL

DECEMBER 11, 2018

But when it comes to customer-service professionals, their core motivation is much different. Music is a primary driver, or “cue,” for an emotional response. For the Beacon > Bacon campaign, I leveraged the power of emotional advertising by conducting an A/B test on the type of music for 15-second Facebook video ads.

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Campaign A/B testing Drivers/motivators Launch 134

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Cohort Analysis 101. Activated users in February.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

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A/B testing Strategize Drivers/motivators Technique 111

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? A/B Testing. Before you can start A/B testing, you’ll need to make sure your ad rotation is set properly. If you’ve done A/B testing in the past, you know that traffic and time are valuable resources that should not be wasted. So, Which Is the Better Choice?

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A/B testing CTR Non-Profits Campaign 128

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

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A/B testing Represent Non-Profits Price 133

ConversionXL

NOVEMBER 4, 2011

You don’t know what works until you test it. A/B testing. There are 2 ways to test. A/B testing (or ‘split testing’) is when you create two versions of a page (page A and page B). 50% of the traffic is showed page A, and the other 50% is taken to page B. Tutorials.

Conversion 109

Conversion A/B testing Trust Price 109

Salesforce

MAY 13, 2025

2:30 – 2:50 PM Email A/B Testing: Prioritize, Progress, and Perfect How do we prioritize tests that matter, progress with AI in mind, and perfect the process? Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program!

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A/B testing Manufacturing Cross-sell Networking 99

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. With this knowledge, you can better design and position your product to align with their emotions and motivations.

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A/B testing Technique Drivers/motivators UX 105

Sales Hacker

JUNE 15, 2020

So before you reach out to anyone, you need to understand what motivates them. A/B testing. A/B testing will help you understand what content works better for your niche. With that data, you’ll be able to figure out what motivates your customers to reply, so you can optimize your content workflows even more.

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A/B testing CRM Pipeline Sales 135

Hubspot

JULY 20, 2012

Listen to it whether you're lounging around or to motivate you if marketing has to be on your brain -- in the car, at the office, or on the beach! The Ultimate Marketing Playlist to Keep You Motivated This Summer from HubSpot on 8tracks. 3) "The Motivation Proclamation" by Good Charlotte (For Call-to-Action Optimization).

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Drivers/motivators Cold Call A/B testing Click Through Rate 78

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation.

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A/B testing Follow-up Drivers/motivators Conversion 78

PandaDoc

MAY 12, 2025

On the other end of the spectrum, some customers are more motivated by trust, identity, or emotional attachment than by cost. Price sensitivity can be driven by deeper motivations, many of which arent immediately clear or rational, and can be manipulated by applying smart branding and sales strategies to the customer journey.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

JUNE 6, 2013

Possibly the least motivating speech EVER. When I''m trying to plan a new A/B test variation. The first game my father ever played in professional baseball, the coach walked him to the mound, slapped him on the back, and said, “We have two men on base -- you get them out, I won’t put you back on a plane tonight. Throw the ball.

Sports 78

Sports Drivers/motivators A/B testing Gaming 78

Lead Fuze

AUGUST 17, 2021

The answer is A/B testing — a process that pits two versions of the same message against each other in order to determine which variation drives more desired outcomes. In the case of cold sales email , in particular, A/B testing can help you get: More opens. Here are the benefits of A/B split testing for your business: .

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A/B testing Follow-up Prospecting Campaign 98

Martech

MARCH 9, 2023

I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. Here are three scenarios where data can steer you wrong A/B testing. These tests are easy to do.

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A/B testing Campaign Drivers/motivators Conversion 115

SaaStr

DECEMBER 14, 2022

You can also take the opportunity to get as much data as possible from your free offerings – A/B testing, product-led motions, et cetera – to ensure you seamlessly achieve the widest distribution. NRR, Growth Drivers, and More vs. Less. Balanced Growth Drivers. In the end, all customers benefit. Key Takeaways.

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Drivers/motivators A/B testing CRM Growth 103

ConversionXL

APRIL 23, 2013

The study showed clearly that the look and feel of the website is the main driver of first impressions. This is the most widely spread color A/B test online: Image credit. Start with this principle in mind and A/B test from here. You want to aim top right (high motivation, easy to do, a trigger in place).

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Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Salesforce

JUNE 11, 2025

” Creating personas makes it easier to craft messaging that speaks directly to the needs and motivations of your audience. Step 5: Test and refine your targeting Defining your target market is an ongoing process. That’s why it’s important to test your targeting and refine it based on real-world results.

Customers 86

Customers CRM A/B testing Pitch 86