Salesforce

NOVEMBER 17, 2021

Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers. Refine your email strategy to up your holiday marketing game.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! But take a minute to create an account to follow along and play in the sandbox yourself.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

JULY 16, 2021

If you aren’t chomping at the bit to sign up after reading that, you likely aren’t their ideal customer. It takes time, steady research, testing, and optimizing to craft the right message. How to win the marketing game with strategic messaging. And being the first to do something gives you a leg up.

Niche 127

Niche User Experience Launch Transportation 127

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. The hypothesis for the test The prompt aligns with this hypothesis: “Emotional appeals will generate more conversions than social proof.” Content elements.

A/B testing 103

A/B testing Campaign Retail Angle 103

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

FEBRUARY 13, 2024

The answer didn’t show up in the data. Up until that point, just hire full-cycle AEs (outbound sourcing and sales). If they can’t do it, SDRs won’t be set up for success in Outbound either. The further up the funnel you go, the more you solve for quantity of demand. The constraint is a volume game.

E-commerce 66

E-commerce Networking A/B testing GTM 66

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). I’m willing to bet you have access to the following data points: Purchase date.

Customers 133

Customers E-commerce Cross-sell Represent 133

Lead Fuze

NOVEMBER 10, 2023

Predictive Analytics and Personalization: The Game Changers Data collection isn’t just about volume; it’s also about precision. In addition, personalizing content based on user behavior and preferences has been a game-changer in marketing. Explore further with us as we probe these queries more deeply.

Gaming 52

Gaming Strategize Technology Technology 52

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. “We bought Timmy a Happy Meal after he won his first big game,” style stories. Here’s what people actually ended up tweeting… Image Source. For best results, take a risk management approach when creating sites and running tests.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

Hubspot

NOVEMBER 5, 2019

Facebook is the second-most used social platform globally , followed by YouTube. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars.

Product 98

Product Promote A/B testing Networking 98

ConversionXL

APRIL 1, 2019

Follow-up research highlights how the curse applies to other fields. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Ask dumb questions you think sound too obvious—whether that’s through one-on-one surveys or by polling social media followers. What do they like best?

Pitch 133

Pitch A/B testing Up-sell Launch 133

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. Landing page design isn’t a game where you flex your own aesthetic prowess. Step 1 – Set Up Actionable Analytics. Take the time. image source.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations. Make sure your website has the right messaging to help visitors pass the blink test.

A/B testing 74

A/B testing Angle Education Campaign 74

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. But, you’ll notice that they all follow a similar flow… Come up with ideas. Let’s back up a bit first, though. Come up with experiment ideas.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

APRIL 18, 2014

Think of this post as the first step of your game plan to optimize your landing pages. Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. Build your social media following. Launch tailored nurturing campaigns.

A/B testing 77

A/B testing Referrals Promote Conversion 77

Hubspot

FEBRUARY 10, 2013

It's up to all of us marketers to deliver the right message, to the right person, at the right time. Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. Of course, the question of “Which team will win the game?” and also in the right location. Here we go.

A/B testing 72

A/B testing Campaign Gaming Networking 72

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This came up in my wine-obsessed colleague's News Feed. Two thumbs up on relevance. 3) It includes an enticing value proposition. It's relevant.

Promote 101

Promote Sports Price Follow-up 101

Hubspot

FEBRUARY 7, 2014

is a numbers game. If you''re not testing your assumptions, testing new channels , and studying the metrics available to you at each stage of the sales funnel, you''re missing opportunities. Run a quick A/B test. Find a clear winner, then launch. 2) Forget personal opinion. What do the numbers say?

A/B testing 58

A/B testing Trust Promote Launch 58

ClickFunnels

SEPTEMBER 21, 2021

We recommend making a list of at least 50+ different places (or to honor the semantics, 100 ) where your dream customers congregate as follows…. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success…. Build an organic following. Cold outreach users.

Lead generation 244

Lead generation B2B Launch Referrals 244

ConversionXL

APRIL 13, 2017

A growth team is made up of many different skillsets and can more easily push through ideas and experimentation that crosses traditional silos and boundaries. The rapid generation and testing of ideas followed by rigorous data analysis to take action on the results. Well, it depends on the company and how things are set up.

Growth 99

Growth Engineering Intrinsic A/B testing 99

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This came up in my wine-obssesed colleague's News Feed. Two thumbs up on relevance. 3) It includes an enticing value proposition. It's relevant.

Promote 78

Promote Sports Price Follow-up 78

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. Automation saves time , freeing up resources all small businesses need. When I shared stories about a local author’s book launch adventure, my engagement rates shot up. Say I own a boutique bookstore.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

JANUARY 14, 2013

The next step to achieving "remarkable" is assembling an all-star cast of marketers -- the ones you'd send to the championship game. So how do you get this killer line-up? The following ready-made job descriptions are a great start to finding your key players. How do you spot the Jordan in a sea of Bulls?

B2C 78

B2C A/B testing Campaign Strategize 78

Hubspot

AUGUST 7, 2019

It can be the page that follows a call-to-action button. What makes you think a stranger on the internet would want to give up theirs? Now that you understand their importance, let’s cover landing page best practices to make sure your pages are set up to convert. Contrast is the name of the game here. Was that a lot?

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

OCTOBER 14, 2021

Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. For example, if your market share has declined, but the industry overall has grown, this can be an indicator that your competitors are doing a better job at picking up new market entrants. Market share. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

SEPTEMBER 27, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And so, yeah, I guess over the last 10 years I’ve worked my way up and around. And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Veloxy

SEPTEMBER 5, 2023

New sales strategies, practices, approaches, and techniques are always springing up like wild shrooms, not to mention the new virtual office environments. If you don’t keep up with the changes, it’s easy to get left behind. Always Be Following-Up (ABF!) ABF — Always Be Following-Up!

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. He shares content, interacts with followers on Twitter and LinkedIn, appears on podcasts, and speaks at events. Demand will naturally follow. That’s some powerful stuff.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Salesforce

APRIL 16, 2024

Your aim is for people to follow you and engage with your content and promotions. But that doesn’t cut you out of the game. Make sure to follow up and encourage satisfied customers to leave positive reviews. This can humanize your brand and make your followers feel more connected.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

AUGUST 5, 2019

Through the chat, social media managers were able to quickly reply to questions or comments from fans, followers, and prospective visitors. Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. Facebook App Installs Case Study: FoxNext Games.

Objectives and Key Results 78

Objectives and Key Results Real Estate Gaming Launch 78

SaaStr

APRIL 16, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. David Sacks : We’ve launched about September of ’08.

Start-ups 141

Start-ups Real Estate Product Networking 141

Hubspot

OCTOBER 17, 2018

Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. Think about it -- have you ever A/B tested a subject line in an email? Set achievable goals.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

ClickFunnels

NOVEMBER 17, 2021

Understanding your target audience isn’t a creative writing exercise where you just make stuff up. Take note of anything that keeps coming up again and again. All businesses in existence use a sales funnel that follows this structure. A call-to-action button that encourages the potential customer to sign up to your email list.

Lead generation 201

Lead generation Process Contact Up-sell 201