Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Hubspot

DECEMBER 23, 2022

When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. You can set up automated notifications to alert your team when high-priority prospects engage on your site. Prospect monitoring functionality. Automations. What Users Say.

Prospecting 90

Prospecting Contact X-functional CRM 90

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

MAY 1, 2020

The purpose of sales prospecting is to move the prospect into the sales funnel and eventually generate revenue for the company by selling the product or service. While you are ready to sell your product, you must know which segment of buyers is ideal for your product and services. Following-up with prospects.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

MARCH 21, 2017

But even if that had never gone public, it was still a cool way to hook a fan up–and all they would have been out was a couple bucks.”. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial.

B2C 78

B2C X-functional Trust Pitch 78

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. So, “bottoms up,” I suppose. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. Rockboost process of building up a skill set: Personal T-shape plans. Make a connection between A/B testing and your boss/strategy. Select tests that make a real impact. Cross-sell/up-sell. Monthly check-ins.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? AI can dramatically increase your testing velocity. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

OCTOBER 30, 2020

Often we hear that SaaS founders have to be the ones onboarding, selling the first customers and asked me to kind of boutique almost kind of handheld process. Harry Stebbings: Totally get you in terms of kind of resourcing up. How do you think about what it takes to come up with great ideas for useful content from a first standpoint?

A/B testing 109

A/B testing X-functional Start-ups Launch 109

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. Sales workflows provide flexible and adaptable roadmaps that can be continually improved to keep up with evolving consumer needs and preferences. This visual aid gives every member of your sales team a big-picture view of the entire selling process.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And so, yeah, I guess over the last 10 years I’ve worked my way up and around. You really need to have someone that can think more conceptually about positioning in your unique selling point, and so much more.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Copy either sells or it doesn’t.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” They will catch up. A lot of companies seem to think that.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. As marketers, we sell dreams.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77