Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. National newspapers (36%) and virtual industry events (35%) came next. Note to event organizers: Only 9% said in-person conferences. Furthermore, 26% listen to podcasts every week. Big in the C-suite.

B2B 130

B2B Niche Commission Retail 130

ClickFunnels

JANUARY 28, 2022

Along with that near constant transformation, the industry also serves us up new tools and novel strategies for marketing our brands. In all the excitement, have we forgotten about some of the tried-and-true marketing methods that have served us well in the past? That’s exactly why you want to use it! Now, not so much.

Niche 222

Niche Follow-up Conversion Up-sell 222

JBarrows

NOVEMBER 30, 2021

In the spirit of giving thanks this past week, we are recognizing our membership community, who truly show up and show out for every webinar, livecast, AMA, and event we have. Join us next time! If you have some feedback for us, connect with us on LinkedIn. Thank you for bringing your greatness and energy!

Inside sales 126

Inside sales Represent Sales Follow-up 126

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. To learn more about the Dream 100, pick up your free copy of Russell’s bestselling book, Traffic Secrets , by clicking on this link. There’s bound to be something that works for you!

Lead generation 237

Lead generation Technique Referrals Niche 237

ClickFunnels

DECEMBER 25, 2022

Here’s how Russel explains it: Of course, in order to implement this advice, you need to have an email list in the first place, which brings us back to affiliate marketing landing pages. Because you need to think about sales funnel continuity which typically comes naturally when you are selling your own product. Webinar funnel.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

SaaStr

APRIL 21, 2023

Write a personalized email to them saying, “Dear [insert name], Google or Facebook or whoever uses us here, and you can repeat their success by using us too.” Be direct and tell them why their number one competitor is using your product and how it’s disruptive and can help them too. It’s too much.

Niche 76

Niche Prospecting Pitch Launch 76

ClickFunnels

JULY 28, 2021

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

Niche 246

Niche Promote Pitch Follow-up 246

SalesLoft

OCTOBER 13, 2023

And that one thing is… Invite your customers to customer education events or certification courses. The data is clear — when customers attend these events, only 1.4% There’s one really important rule on how to create a successful customer education event: you should aim to meet your customers where they are in their learning journey.

Education 52

Education Strategize Consult Service 52

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Promote 127

Promote Niche Presentation Networking 127

Sales Hacker

SEPTEMBER 29, 2023

Overall, from a blend of marketing leaders and advisors ranging from Seed to Series C these are 4 core channels providing for strong ROI: #1 In person events. Kathleen Booth (SVP of Marketing & Growth, Pavilion) notes “event-led growth” as a key growth motion for Pavilion. We have certainly seen the resurgence of events.

GTM 100

GTM Growth B2C Territory 100

ClickFunnels

AUGUST 8, 2021

But what makes us different is that we don’t just give you the tools to build a sales funnel, we also teach you everything that you need to know to build a successful online business. Webinar integrations with GoToWebinar and WebinarJEO. Then there’s a webinar functionality that enables you to host both live and on-demand webinars.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. Let them become your north star for the year.

Government 136

Government Strategize Start-ups Technique 136

Martech

DECEMBER 28, 2022

My wish is that this approach helps us enter the new year filled with humor and gratitude and not take ourselves too seriously. If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . No more mind-numbingly passive (and boring) virtual events.

Entertainment 117

Entertainment B2B Education Campaign 117

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” “Every licensing agreement leads us to creators who want to license again,” said Goodin. “It helps us with our higher purpose, which is F5’s super weapon.”

Campaign 93

Campaign Price Technology Technology 93

ConversionXL

MARCH 17, 2021

No surprise, during this time, many B2B businesses were struggling to adjust to a world without physical events. Canceled events and tradeshows increased the focus on outbound activities. Many customers think about the solution or service as a fancy add-on, but not as a part of operational processes. Content blindness.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Veloxy

OCTOBER 25, 2022

Using video conferencing tools like Zoom helped some, but field sales pros had to deal with longer sales cycles and lower response times. What to do about it in 2023. Be sure to watch the 2022 State of Field Sales Webinar with 3 special guests here > . BONUS: Use these 10 Social Selling Tips.

Territory 130

Territory Sales Gaming Up-sell 130

SaaStr

APRIL 27, 2021

We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this. Additionally, it gave us the opportunity to. Additionally, it gave us the opportunity to.

Niche 94

Niche Networking Start-ups Meeting 94

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. The B2B playbook is changing.

GTM 71

GTM Launch B2B Growth 71

Sales Nexus

AUGUST 23, 2021

BS: It’s worth having a conversation about synchronicity. So now I know there are 2,000 that probably have some kind of interest in whatever I’m emailing them about. Well now let’s use a text message to invite them to get on the phone. Because people don’t want to hear about your webinar over an SMS.

Campaign 119

Campaign B2B Cold Call Technology 119

SaaStr

JUNE 8, 2020

With 25,000+ attendees to our digital events so far this year, and most of our digital assets (podcast, newsletter, etc) under heavy demand during Shelter, we’ve been putting together a weekly update to our partners and sponsors. Want to learn more about how to connect with 1000s of Cloud CEOs and execs? Come learn on Friday!

71

71

Search Engine Land

FEBRUARY 6, 2023

Some people will quibble about the exact word count, but almost everyone agrees that short-form content is always under 1,000 words. Videos, webinars, and podcasts can have just as much depth as a piece of written content and can help you meet your goals, too – and they might invite even better engagement. What is long-form content?

UX 98

UX Transportation Trust Engineering 98

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. But first — let's talk about why virtual conferences can benefit your business in the future.

Non-Profits 101

Non-Profits Launch Networking Gaming 101

ClickFunnels

JULY 22, 2021

That’s what we’re going to talk about in this guide… but first, the bad news. Don’t get us wrong — display advertising can be extremely effective. We use it all the time at ClickFunnels to generate leads, make sales, and get people signed up for our 14-day free trial. About 50% of clicks on mobile ads are accidental.

Launch 264

Launch B2C Gaming Campaign 264

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. We’re on episode about 330 of Sales Pipeline Radio.

Pipeline 97

Pipeline Campaign Sales Follow-up 97

Salesforce

AUGUST 12, 2021

We talk to sales about what we’re doing with targeted activations to make sure we’re aligned to their goals,” Heimlich said. “In Sales informs us about the kinds of things their customers might want in market, and we go about activating those.”. That’s why I always use Slack Connect with vendors, and DM specifically.

Campaign 98

Campaign Contract B2B Conversion 98

Miller Heiman Group

OCTOBER 7, 2020

Our upcoming webinar, The future of sales talent: Understand the full picture , provides clarity courtesy of sales talent experts Byron Matthews, Purbita Banerjee, and Mark Grimshaw, who help you bridge the gap between the talent you need and the talent you have. How to close the gaps. Register here.

Sales 104

Sales Closing 104

Sales Hacker

APRIL 14, 2020

Events are out the window — for now. Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation.

Lead generation 123

Lead generation Niche B2B Pitch 123

SaaStr

MAY 7, 2020

Webinars almost always work. Viurtal events can work. More on how here: Webinars Almost Always Work. I see so many marketers tweeting and LinkedIn about how they have 1,000 signed up for their virtual event. At least for most of us. Because they want to learn about you and your product. Which is good.

Prospecting 84

Prospecting Product Customers 84

Martech

APRIL 28, 2022

Why not try some of the platforms I’ve been writing about over the years to help me maintain my closest friendships and professional connections? With that goal in mind, along with offering up XR newbies an excuse to join in the fun and learn about the newest immersive platforms, I created the XR Marketing Pub Crawl. lisapeyton.

Technology 96

Technology Technology Relationship building Consult 96

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky.

Presentation 118

Presentation Networking Tradeshows Product 118

Heinz Marketing

OCTOBER 22, 2021

Reddit has been an invaluable tool for us as marketing strategists learning new industries with each client that comes on board. We often turn to Reddit to learn the challenges facing our client’s target industries, but you can use it to stay up to date on Marketing trends, as well. Attend an Event. MarketingProfs B2B Forum.

Pipeline 119

Pipeline B2B Niche Technology 119

Heinz Marketing

MARCH 5, 2020

The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Many of these companies are now planning virtual summits , a series of webinars and other online formats to maintain a version of what had been intended in person.

Pipeline 104

Pipeline Presentation Networking B2B 104

ClickFunnels

SEPTEMBER 9, 2022

We’ll also talk about how you can craft irresistible headlines and the five core follow-up emails that every funnel requires on the back end (you can write all of them in a single sitting). It’s all about storytelling. On Day 4, we’re giving your our most closely held secrets about how to drive hordes of dream customers to your funnel.

Niche 234

Niche Cross-sell E-commerce Real Estate 234

Lead Fuze

JULY 3, 2023

We’ll explore how webinars present unique opportunities for generating sales qualified leads online and discuss the effective use of website popup forms in capturing potential customers’ contact information. But hey, don’t forget about traditional methods. So, don’t neglect those either.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

SaaStr

MARCH 24, 2022

What if 50% more people showed up to our events? To our webinars? What if everyone knew about us? Go through this exercise: What if we had 50% more leads? What if the leads our sales team receives were 50% more qualified? What if our content marketing was twice as good? What if we had 50% more sign-ups?

Customers 91

Customers Sales 91

ClickFunnels

JANUARY 31, 2022

A webinar. You can start with a simple squeeze page that has these three key elements: A headline that explains what your lead magnet is all about. Once you have a lead magnet that your dream customers are excited about, you should figure out how to drive traffic to it profitably, then start scaling your ad campaign.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Be clear about what the audience will see.

Promote 101

Promote Strategic partnership Follow-up Strategize 101