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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. I’ll discuss below how to craft deals that both finance and sales teams will love. — Get your deals finance-ready Their love language is math.

Finance 52
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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. I’ll discuss below how to craft deals that both finance and sales teams will love. — Get your deals finance-ready Their love language is math.

Finance 52
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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career. When these large, strategic deals closed, our team and the company celebrated the success. My responsibilities included building profitability models for large, multi-million deals.

Sell 103
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When One Buying Committee Just Isn’t Enough

Heinz Marketing

They are usually executives or managers who have a broad understanding of the company’s goals and objectives. They base their decisions on factors such as market trends, financial performance, strategic growth, and customer needs. These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance).

Finance 104
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How to Stop Micromanaging After $1m-$2m ARR. You Have To.

SaaStr

A new edition, new services, an outbound sales team, an account management / upsell team. You still have to figure out the strategic market position. You’ll always be the most strategic thinker in where, and how, your product and market are going. Hire a VP of Finance or even a CFO Early if You Are Growing Quickly.

Finance 108