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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. I’ll discuss below how to craft deals that both finance and sales teams will love. — Get your deals finance-ready Their love language is math.

Finance 52
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Cracking the CFO Code: 4 Proven Ways To Win Over Finance

Salesforce

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. I’ll discuss below how to craft deals that both finance and sales teams will love. — Get your deals finance-ready Their love language is math.

Finance 52
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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Why You Usually Don’t Want Your Sales Team Handling Renewals

SaaStr

Dear SaaStr: what are your thoughts on incentivizing reps to handle repeat business vs focusing solely on new business with an account management team for repeats (when you are still under $10m)? Finance / ops isn’t the right choice. Basically, automate it as much as possible. A renewal now is real work.

Finance 79
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career. ’ I applied for a sales position and leveraged relationships with sales leaders from my role as a finance manager. Initially, I provided the models to sales teams.

Sell 105
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When One Buying Committee Just Isn’t Enough

Heinz Marketing

These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance). They make decisions based on factors such as system performance, security, and scalability. A Validator is someone who holds the power to say “no” to a purchase.

Finance 104