SaaStr

FEBRUARY 7, 2025

His view is your sales team teaches your customers how to get value out of your product. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Salesforce

APRIL 2, 2025

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 83

GTM Territory Gaming Sales 83

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 68

GTM Represent Legal Go To Market 68

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 117

B2C Pipeline SQL Strategize 117

Partners in Excellence

FEBRUARY 23, 2022

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Partners in Excellence

JUNE 6, 2012

My friend, Jim Keenan, wrote an interesting post on “The Sales Stack.” ” It offers an interesting view and initiates a great conversation on critical elements of developing and implementing a customer focused “Go To Market Strategy.” Sales executes the company strategies with the customers.

Sales 108

Sales Objectives and Key Results Territory Go To Market 108

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales team members should capable of understanding at least a few key signals and knowing which subsequent actions based on those signals will have the greatest impact.

GTM 119

GTM Quota Contact Construction 119

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1.

GTM 105

GTM Customers Sales Growth 105

Sales Hacker

DECEMBER 9, 2022

Nearly every sales organization will admit they could be better at planning. According to a study by Cascade Insights , more than 75% of sales leaders agree their planning efforts are problematic — and 90% of sales ops leaders confessed on LinkedIn they need to do sales planning faster and more frequently.

Territory 116

Territory Quota Strategic planning Sales 116

Partners in Excellence

MARCH 26, 2024

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” ” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career. Initially, I provided the models to sales teams.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

APRIL 8, 2025

Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Moving from enterprise sales leadership to a startup environment. Balancing empathy and accountability as a sales leader.

GTM 65

GTM Growth Cross-sell Account management 65

Sales Hacker

NOVEMBER 8, 2021

In the world of sales, an SDR is a foundational role that offers a kind of sanity check for aspiring salespeople to see if they have what it takes to make it in a high-stakes sales environment. But for those who don’t necessarily aspire to become account executives, their professional futures may seem murky and unclear.

Clients 114

Clients Sales GTM Technology 114

SBI

MAY 19, 2025

On the latest episode of the Sales Readiness Podcast, Ray Makela, Managing Director of Talent Development, was joined by Ethan Radoff, Partner at SBI, to dive into one of the most persistence challenges in go-to-market strategy: the division between the Sales and Account Management roles.

Account management 26

Account management Sales Go To Market 26

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 89

GTM Quota Drivers/motivators Sales 89

Hubspot

MARCH 21, 2018

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? So, which go-to-market should you choose?

Outside Sales 101

Outside Sales Inside sales Quota Sales 101

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 104

GTM Launch Education Account management 104

SaaStr

APRIL 1, 2022

Many founders find themselves confident in one area of their business, whether it be the product, customer success, or, in Schuck’s case, sales. Early in the company’s life, he was more willing to allocate funds to the sales team than to any other department. Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage.

GTM 107

GTM Account management Growth Strategize 107

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Commission 94

Commission Territory Finance Inside sales 94

SaaStr

APRIL 13, 2025

Sales Organization Structure Conrad reveals his preference for dedicated sales teams for each product, despite internal disagreement. His rationale: Training capacity : Sales teams can only absorb so much product knowledge. Without clear market analogies, explaining the full value proposition continues to be difficult.

Cross-sell 60

Cross-sell Launch UX Up-sell 60

Highspot

MAY 12, 2020

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. Without the critical content, guidance, or training they need to elevate every interaction, post-sales engagements will suffer. The New Reality of Post-Sale Success.

Customers 98

Customers Account management Relationship building Consult 98

Martech

OCTOBER 11, 2021

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 116

Customers Account management Real Estate Contract 116

SaaStr

JANUARY 30, 2023

Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

Cross-sell 107

Cross-sell Account management Clients Growth 107

Partners in Excellence

MAY 26, 2019

When we talk about critical skills and competencies of great B2B sales people, one seldom hears about organizational nimbleness or ability. Increasingly, however, this capability is critical for sales success. Great sales people have the ability to navigate customer, partner, and our own internal organizations to get things done.

Sales 78

Sales Account management Networking B2B 78

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone, to another episode of Sales Pipeline Radio.

Pipeline 98

Pipeline Pitch Sales Account management 98

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 123

Launch Product GTM Technology 123

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Get great at list building. Pricing is always evolving.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

SalesLoft

FEBRUARY 19, 2020

REV2020 , SalesLoft’s industry conference about where sales is going , is shaping up to be a truly transformational event. Speaker : Kevin Dorsey, VP of Inside Sales at PatientPop. Attend to hear Kevin Dorsey, VP of Inside Sales at PatientPop, share how to handle objections and bounce back from rejection. . 50+ sessions.

Inside sales 95

Inside sales Cold Call Territory Drivers/motivators 95

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

Outside Sales 94

Outside Sales Inside sales Profit margin Sales 94

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz. Kris: Yeah.

Pipeline 111

Pipeline Sales Prospecting Campaign 111

Sales Hacker

SEPTEMBER 29, 2023

This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. First, the very important disclosure that marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc. There is no one-size-fits-all!

GTM 125

GTM B2C Growth Territory 125

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 32

Go To Market Launch B2B Contact 32

Sales Hacker

JANUARY 27, 2024

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. Max has been published by Forbes, Inc., That’s it, that’s all. Wrapping up a super energizing trip.

GTM 115

GTM Niche CRM Account management 115

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. What does a sales department do? What are the types of sales organizations? How do you structure a sales team?

Assembly Line 72

Assembly Line Territory Strategize Sales 72

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. Will there be any new categories in the next 5-10 years?

GTM 114

GTM Niche Account management Up-sell 114

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

JUNE 17, 2019

This week on the Sales Hacker podcast, we speak with Kathleen Roberge , Chief Revenue Officer (CRO) at Rocketrip. She’s great at managing people and incentivizing teams. Subscribe to the Sales Hacker Podcast. Thinking Outside the Manager’s Box [08:39]. Thinking Outside the Manager’s Box. What You’ll Learn.

Contract 78

Contract Drivers/motivators Sales Price 78