Remove Account management Remove Go To Market Remove Up-sell
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How to un-silo your organization and be more customer-centric

Martech

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Personalized communication. Lead scoring.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52
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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

Pivoted Fast When Product-Market Fit Was a Mirage The Brutal Truth : “Everyone loves the idea, but everyone hates the product. ” In Y Combinator’s 10-week program, Deel burned through 20% of their time selling a payments platform that nobody wanted. No one wants to use our product for two weeks.”

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. They set up meetings with Fortune 500 CIOs. Talk to users. Ron recalls.

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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

Rippling does use AI for account scoring and targeting, but maintains that human SDRs bring three irreplaceable elements: Personalization that AI often gets wrong Multi-channel saturation (especially phone) Creative hustle that differentiates in a crowded market Matt’s advice: “The more effort something takes, the higher the yield.

Growth 77
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Discover how to make product-led sales a part of your go-to-market strategy. The rep for the SaaS product sees that a major airline has signed up and is using their software. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities.

Product 86
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.