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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Is our strategic account target market 100% covered?

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Thriving in Sales: Strategies for Ongoing Success

APACSMA

Cultivate Resourcefulness: Sales success requires resourcefulness in finding leads, generating interest, and closing deals. Instead of giving up after an initial failure to close a deal, consistent follow-ups and providing ongoing value can eventually lead to success. Thinking outside the box is crucial.

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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. This functionality enhances lead generation and nurturing.

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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Buyers may place orders on their phones but still buy for their companies.

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Hitting your year-end numbers

Miller Heiman Group

Lead generation may look very different for those relying on large assemblies of people. Social interaction with clients and prospects is more limited and direct face-to-face time to discuss business needs and strategize is and will be very limited for an extended period of time. Opportunity management. Process alignment.

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How to Manage Marketing Agencies for Optimal Results

Lead Fuze

These include establishing effective communication channels, defining specific KPIs to measure performance, choosing strategic partners who can think critically and adapt to feedback, and embracing lean startup principles for continuous improvement. Our lead generation and sales prospecting software can help with that.