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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Multi-account management for multiple lines of business Marketing teams at the large end of the SMB category often deal with multiple lines of business or create regional teams. The first message is AI.

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Rethinking Account Based Selling

Partners in Excellence

One week, I would focus my activities in finding new customers and working with current customers at One Chase Plaza, the next week, I’d spend most of my time at One New York Plaza (there were a few other locations on Long Island and internationally, that I would spend time at, as well).

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Hunters In Major Accounts?

Partners in Excellence

Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our account managers. This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them!

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PODCAST 99: Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair

Sales Hacker

As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and before that, the New York Daily News. I joined eMarketer from the New York Daily News.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. Having an ally on the inside can make the sales process run more smoothly.

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Inside Sales Is Only Great For Transactional Commoditized Products!

Partners in Excellence

We sought to minimize the number of trips–it could be quite expensive and time consuming to fly to Shanghai, Mumbai, Stockholm, Melbourne, Paris, J’burg, New York, Atlanta a few times. Today, it’s completely different. There are even some, we have never met face to face. No related posts.

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Our ABM “Hunting License”

Partners in Excellence

We tend to think of farmers as the account managers, those who think their job is to “protect and defend,” (apologies to many of our police forces). Then we relied on telephones, shoe leather, and the occasional postage stamp—–I was an account manager. I had a single very large account.