Martech

FEBRUARY 24, 2025

Dig deeper: 5 ways to use project management data to enhance operational best practices Optimizing the intake process for better user experience Consider the human side of intake. If account managers primarily complete intake requests, their expertise is likely greater than that of multiple business partners. if X, then Y).

X-functional 73

X-functional Territory Account management Strategize 73

SaaStr

JULY 7, 2025

influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M qualified pipeline in 6 months Average sponsor metrics : 4.7x ROI, $47 cost per qualified lead (vs. influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M qualified pipeline in 6 months Average sponsor metrics : 4.7x

Pipeline 86

Pipeline CTR Contract Strategize 86

Salesforce

MAY 15, 2025

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Salesforce

APRIL 2, 2025

To understand how customers really feel about your product or service, delve deeper with these metrics: Net promoter score (NPS): Measures how likely customers are to recommend your product or service to others. Customer experience: CRM tools, like Salesforce , ensure proactive account management, engagement, and long-term retention.

Product 86

Product Territory Sales Price 86

Sales Hacker

FEBRUARY 18, 2025

So this is, uh, we’re talking like a full cycle, AE, these first, first ones, they’re going to be prospecting, they’re going to be closing, and then you brought up an important point, which is, um, you know, logo growth, you’re not going to have, you know, account managers, you might not even have, you know.

GTM 95

GTM Quota Drivers/motivators Sales 95

Martech

MAY 23, 2025

I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province. That famously happened with CRM decades ago.

B2B 97

B2B CRM Strategize Account management 97

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? It can coach them on the right value proposition, pricing, and promotions for the new items, so every rep is a pro seller.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Miller Heiman Group

APRIL 2, 2019

For example, after losing an account, a seller at Miller Heiman Group built a relationship with a buying influence lower in the org chart over a few years. The company later promoted the contact, and in his new role he played a larger part in the decision-making process.

Account management 110

Account management Strategize Objectives and Key Results Contact 110

Search Engine Land

JANUARY 5, 2023

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. Contact your Microsoft Advertising account manager or Microsoft Store representative. The Microsoft Store in action.

Promote 75

Promote Gaming Account management Represent 75

Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

Gong.io

JUNE 24, 2022

In this guide, we’ll discuss how to calculate Net Promoter Score, why NPS is important, and how you can use these findings to inform business changes and drive customer satisfaction. Happy customers who give you a 9 or a 10 are considered promoters. Calculating Net Promoter Score. Promoters – 1340. What is NPS? .

Promote 62

Promote Contract Follow-up Referrals 62

Veloxy

JUNE 15, 2023

Essential skills for success include strong customer relations, business development, account management & problem solving abilities. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

JUNE 12, 2024

Your sales and account management teams may already be using some of your prospecting content in relationship building. Many buyers, especially B2B, do research online before speaking, even with a trusted account manager. Some content created for prospecting can also be relevant and helpful for customers. Services 1.

Customers 120

Customers Cross-sell Education Account management 120

Martech

OCTOBER 11, 2021

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. “The meeting might be going through to a salesperson, account manager or a CSM. From account management to customer success. Is there another step to be taken?

Customers 112

Customers Account management Real Estate Contract 112

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. Take an online course.

Promote 141

Promote Pitch Campaign Niche 141

Martech

OCTOBER 12, 2021

We’ve already written about community in B2B and in the story below we hear about the evolution from account management, via customer success, to customer love, from someone who has worked through it in practice. She had previously spent time as an account manager at businesses like Cision and Medallia.

B2B 110

B2B Account management Contract Technology 110

Partners in Excellence

MARCH 18, 2015

Ultimately, these reputations were enhanced by living up to our commitments, assuring customers got the results we committed, assuring they were satisfied and promoters of both our companies and us. Account Management Communicating Customer Satisfaction Insight Selling Professional Sales Responsibility Sales Effectiveness Trust'

Territory 106

Territory Trust Account management Referrals 106

Hubspot

JUNE 6, 2019

While there are no specific education requirements you’ll see across the board, a bachelor’s degree in statistics, math, market research, or computer science is a plus -- and a master’s degree in a related field can increase pay and make promotions more accessible. National Account Manager. Sales Operations Manager.

Finance 99

Finance SQL Strategize Account management 99

Hubspot

FEBRUARY 7, 2018

For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE). Account Manager. Sales Manager. Not only is there a clear promotion path, you don’t need much experience.

Territory 101

Territory Commission Outside Sales Account management 101

Hubspot

AUGUST 11, 2020

Outreach specialists can categorize each idea by newsworthiness, relevance, and promotional viability to get a better understanding of where your projects stand. Some of the notable takeaways included: More than two in five millennials are willing to end a relationship if it meant getting a promotion at work. for a raise.

Promote 101

Promote Pitch Presentation Account management 101

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features.

Launch 118

Launch Campaign Engineering Account management 118

Partners in Excellence

NOVEMBER 3, 2022

Perhaps things like, we move SDRs into AE roles, possibly an account manager role. For a few, possibly sales management. Managers, if they coach, coach for day to day, quarter to quarter performance. Assuming I perform well, what jobs might I be promoted into, what different, higher level roles might I compete for?”

Sell 138

Sell Growth Engineering Account management 138

Score More Sales

JULY 11, 2013

We both were account managers selling millions of dollars worth of technology to a major aircraft company. We also knew when something was “up” – either a competitor of ours working to unseat us or one of our contacts getting transferred or promoted. Looking back, I remember thinking that Ron had some sort of memory problem.

Sales 123

Sales Contract Inside sales Consult 123

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Salesforce

OCTOBER 29, 2021

Ecommerce sites have risen to meet customer expectations with regular sale events and major promotions throughout the year, sometimes on a weekly basis. Frank Billing, Technical Account Manager, Salesforce. Frank Billing, Technical Account Manager, Salesforce. Last year, consumers spent $1.1

Retail 98

Retail Account management Drivers/motivators Growth 98

Sales Hacker

NOVEMBER 16, 2021

Dedicated account manager and marketing expert. Advanced features for enterprise growth and multiple account management. Hotjar analyzes potential customers in real-time based on their site and/or promotional landing page behavior. Key features: Personalized promotions for anonymous and first-time site visitors.

Lead generation 124

Lead generation Price Campaign Contact 124

Veloxy

AUGUST 17, 2022

With their contest and recognition automations, sales managers can concentrate on what they do best while also making sure their team’s morale is super high. LevelEleven’s setup is fast and enjoyable, and it replaces micro-management tools with a platform that promotes a healthy and competitive workplace.

Appointment 147

Appointment Territory Cross-sell Contract 147

Sales Hacker

DECEMBER 8, 2023

Don’t be afraid to re-promote it down the road. Ted expresses that customers don’t fault people for being transparent that a product is ‘V1’ and will continuously improve. What’s important is to give them something to show that it’s real. Momentum follow-ups over time can be powerful, Joseph advises.

Launch 124

Launch Product GTM Technology 124

Martech

DECEMBER 6, 2023

Google has, for years, taken steps to protect its revenue source, including adding tabs to sort out promotional and social emails in Gmail. Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers. The ads in the mobile app. What about Google Workspace inboxes?

B2C 135

B2C Represent Government Account management 135

RAIN Group

DECEMBER 2, 2022

The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year. Client loyalty can make or break a company. Fred Reichheld, author of?

Clients 130

Clients Promote Sales Customers 130

Hubspot

JANUARY 5, 2014

Today''s blogging tip is brought to you by Connor MacNeil , Senior Account Manager of WAM Enterprises LLC : "Each blog post should have a purpose. Avoid self-promotional blogs, and focus on how your post will provide value to your target audience.".

Entertainment 78

Entertainment Account management Education Promote 78

SaaStr

NOVEMBER 27, 2021

A modern SaaS Customer Success Manager is something more than an old school Account Manager that would on-board a new customer from sales and then fade away 90 days after implementation. A lot of people will talk about “Net Promoter Scores” and that’s a good start. At $4m, $400k, and so on. Measure both.

Customers 98

Customers Clients Promote Growth 98

SaaStr

NOVEMBER 27, 2021

A modern SaaS Customer Success Manager is something more than an old school Account Manager that would on-board a new customer from sales and then fade away 90 days after implementation. A lot of people will talk about “Net Promoter Scores” and that’s a good start. At $4m, $400k, and so on. Measure both.

Customers 98

Customers Clients Promote Growth 98

Martech

SEPTEMBER 21, 2023

In business, we often assess contacts based on how they will — or will not — support what we’re promoting. B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Will they be an advocate or influencer?

B2B 123

B2B Construction Drivers/motivators Campaign 123

Engage Selling

SEPTEMBER 9, 2017

I talk often about a new performance-management culture taking hold in the today’s B2All marketplace. Your sales manager’s number-one job now is to teach and … Read More » To meet that challenge, not only must selling skills change, leadership skills must evolve, too.

Promote 48

Promote Meeting Sell Objection handling 48

Search Engine Land

JUNE 8, 2023

Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps. First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative. Then, contact the Microsoft Advertising Sales Team to set up a new account. How it works.

Territory 84

Territory Account management Represent Launch 84