Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 115

Retail Campaign Sales Represent 115

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Campaign 121

Campaign Launch Process Product 121

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. This method allows you to isolate the impact of your marketing efforts. Updated answer: Certainly!

A/B testing 121

A/B testing Territory Technique CTR 121

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Advertisers and agencies using Flight Control have two options for the creative used in audio ads. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 121

Campaign Strategic partnership Sports Territory 121

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer Value mode.

Campaign 119

Campaign Launch Strategize Conversion 119

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Campaign 113

Campaign Customers Technique Follow-up 113

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care.

Campaign 112

Campaign Product Process Advertising/ Marketing 112

Search Engine Land

JUNE 21, 2024

Campaign goals and objectives should be regularly discussed because they are the ultimate measure of success, vary among different people in the company and change over time. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance. See terms.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Martech

AUGUST 29, 2024

Image: Mediaocean’s “2024 H2 Market Report.” Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Retail 132

Retail Campaign Technology Technology 132

Martech

OCTOBER 31, 2024

Omneky launched AI agents that automate advertising campaign generation, launch and optimization, delivering improved performance and efficiency. D-ID launched a new AI-powered marketing suite. Banzai International launched Curate, an AI-powered newsletter platform that automates content creation and publishing.

X-functional 118

X-functional Launch Trust Technology 118

Martech

OCTOBER 4, 2024

If the changes disrupt current practices, it could create major challenges, making marketers doubt the accuracy of their metrics and the success of their digital ads. Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising.

Drivers/motivators 137

Drivers/motivators Trust Technology Technology 137

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

Campaign 108

Campaign Engineering Technology Technology 108

Martech

AUGUST 13, 2024

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Why we care.

Contract 120

Contract Launch Campaign Meeting 120

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. Click here to view more MarTech webinars.

Campaign 98

Campaign Sales Presentation Conversion 98

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. How to Set Up & Launch a YouTube Video Advertising Campaign. Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If Campaign Type.

Campaign 101

Campaign Launch Networking Real Estate 101

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. With this influx of buyers, AI-driven customer care will play a critical role. Brands that adapt their strategies in this way will meet consumer expectations and stay ahead of the curve.

Niche 119

Niche B2B Service Retail 119

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. By providing deduplicated metrics, you can: Clearly see who you’re reaching across all your campaigns.

Campaign 115

Campaign Represent Gaming Process 115

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

Advertising/ Marketing 126

Advertising/ Marketing Drivers/motivators Retail Campaign 126

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. Kochava: Lyft can now provide real-time attribution from their campaigns to digital outcomes using Kochava for Publishers. Measurement partnerships.

Retail 79

Retail Networking Campaign Technology 79

Martech

APRIL 17, 2025

Because most performance marketing campaigns are conversion-optimized. Performance Max campaigns in Google. Advantage+ campaigns in Meta. Teams start running paid social campaigns with one-day click attribution and never invest in channels that generate demand, only those that capture demand. Processing.

Growth 103

Growth Non-Profits Campaign Retail 103

Martech

JUNE 12, 2025

TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted. The more campaigns targeted the wrong audience segments, the worse their performance was. At the far end of that spectrum, mis-targeted campaigns saw a 90% drop in ROAS.

Campaign 57

Campaign Clients Growth Conversion 57

Martech

OCTOBER 28, 2022

A challenging digital marketing world. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Four universal digital marketing pain points.

E-commerce 141

E-commerce Campaign Launch Advertising/ Marketing 141

Martech

DECEMBER 3, 2024

When paired with digital or audio campaigns, DOOH can boost awareness in environments where consumers focus more on brand messaging. Include these channels in larger campaigns alongside digital, social and traditional media, using their unique strengths to drive better results.

Drivers/motivators 129

Drivers/motivators Gaming Niche High impact 129

Martech

APRIL 28, 2025

This testing approach helps determine how many conversions (such as sales, sign-ups or other desired actions) can be attributed directly to a specific marketing campaign or channel, rather than to other factors. This allows marketers to compare the behavior of those who saw the ads with those who did not.

Conversion 79

Conversion Campaign Retail Lead generation 79

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.

Campaign 94

Campaign Customers Product Process 94

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance.

Advertising/ Marketing 116

Advertising/ Marketing Gaming Campaign Presentation 116

Search Engine Land

NOVEMBER 1, 2022

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation.

Campaign 99

Campaign Advertising/ Marketing Launch Engineering 99

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. Worldwide 4.48

Retail 116

Retail Advertising/ Marketing Promote Price 116

Martech

MAY 3, 2024

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. Advertising campaigns built around the hope that our selling moment lines up with their purchasing moment is a lottery play.

B2B 133

B2B Advertising/ Marketing B2C Pipeline 133

Martech

MAY 6, 2025

Why measurement still falls apart Each platform handles campaign setup, activation and measurement differently, making even basic comparisons difficult. Dig deeper: The smarter approach to marketing measurement Structured data is the key Marketers dont need more data. How campaigns are set up (e.g., Take audio.

Campaign 106

Campaign Education Start-ups Technology 106

Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Objectives and Key Results 131

Objectives and Key Results Campaign Growth Follow-up 131

Search Engine Land

OCTOBER 25, 2023

Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Revenue for the third quarter was $1.19 billion, up from $1.13 billion a year ago. In the previous two quarters, Snap’s revenue had fallen between 4% and 7%.

Drivers/motivators 98

Drivers/motivators Advertising/ Marketing Campaign Engineering 98

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. View all digital marketing campaign performance at an account level. What it does. Why we care.

Networking 98

Networking Manufacturing Advertising/ Marketing B2B 98

Martech

APRIL 3, 2025

However, this was also a time when advertisers started to look more closely at performance-based campaigns, leading to cuts in broad brand campaigns in favor of strategies that allowed for optimization. What impact will tariffs have on retail and advertising in 2025? Auto ad spending fell 7%, and retail ads dropped by 5%.

Retail 121

Retail Government Territory Price 121

Martech

JANUARY 11, 2023

Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade. But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Breaking down the carbon cost of an advertising campaign.

Transportation 134

Transportation Intrinsic Campaign Networking 134

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement.

Government 136

Government Campaign Niche Technique 136

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. HubSpot Marketing Hub. Email marketing. Campaign management. Marketing analytics.

Real Estate 97

Real Estate Campaign Price CRM 97