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Google declared a monopoly: industry reactions and implications

Search Engine Land

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

Legal 119
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The Google monopoly verdict: More industry reactions

Martech

Google will appeal (and they said they will in their comically bad statement about the ruling) and that will be a slow process. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. Processing. Are you getting the most from your stack?

Legal 117
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How to manage SEO campaigns during economic downturns

Search Engine Land

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Market consolidation : As consumers reduce spend, smaller organizations or those unable to compete effectively may exit certain markets. Get the newsletter search marketers rely on. Processing.

Campaign 108
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What the Google antitrust ruling could mean for advertisers

Martech

Breaking up may be good to do “One of Google’s biggest advantages in the AI market is its ability to integrate the technology across its various services seamlessly,” said Hollerbach. Processing. The post What the Google antitrust ruling could mean for advertisers appeared first on MarTech.

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AI-powered martech news and releases: October 31

Martech

These agents are designed to handle complex sales processes and deliver revenue opportunities quickly. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. D-ID launched a new AI-powered marketing suite. Processing.

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EU says Meta ad model violates Digital Markets Act

Martech

In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. The EU said for Meta to be compliant, it must offer “equivalent services” for users who won’t give up their personal information to the company.

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Lyft Media expands measurement and targeting capabilities

Martech

Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Processing. This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media.

Retail 78