Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. I am trained with MarTech content.

A/B testing 120

A/B testing Territory Technique CTR 120

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 131

CRM Technology Technology Engineering 131

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. Influencer full-funnel strategies Influencers are an effective way to introduce new products to their fan bases.

Niche 117

Niche B2B Service Retail 117

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe.

Campaign 93

Campaign Customers Product Process 93

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Historically, accessing MMM required significant investment in technology and licensing. Today, measurement needs to take center stage.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Martech

FEBRUARY 10, 2025

According to Wayne Tow, a product manager at Meta who wrote about the Signals Gateway launch on LinkedIn, the product took more than two years to develop. It says: Signals Gateway is a product within your own cloud instance that collects, processes and transmits advertisers’ first-party data to their desired destinations.

Launch 98

Launch GTM Trust Process 98

Hubspot

NOVEMBER 6, 2014

But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry. Marketing is changing at the speed of technology,” McMullen said.

Launch 78

Launch Product Retail Clients 78

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 125

E-commerce B2C Campaign B2B 125

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. In an increasingly competitive market, having access to powerful AI-driven advertising and marketing tools can be a significant advantage.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Getting started with dynamic in-game advertising.

Gaming 122

Gaming E-commerce Cross-sell Sports 122

Search Engine Land

APRIL 26, 2023

Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. Why we care.

Advertising/ Marketing 86

Advertising/ Marketing Growth Technology Technology 86

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. That was around mid-March 2020. But let’s pause for a moment and look at digital natives; specifically, digital natives in B2B.

B2B 117

B2B Advertising/ Marketing Negotiate Management Consulting 117

Search Engine Land

MAY 12, 2023

” Musk will focus on product design and new technology. It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands. Most recently, Yaccarino was chairman of global advertising and partnerships at NBCUniversal Media.

Advertising/ Marketing 79

Advertising/ Marketing Engineering Technology Technology 79

Capterra Sales & Marketing Software

DECEMBER 17, 2021

If you’re looking for software to help you optimize those digital marketing strategies, we’ve curated a list of the top 12 products that stood out among 280 tools across 21 software categories for delivering excellent value, according to feedback from thousands of real users. 12 top-rated marketing tools.

Real Estate 97

Real Estate Price Campaign CRM 97

Salesforce

SEPTEMBER 13, 2023

Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

JANUARY 11, 2023

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. Technical production resources. Graphic creation, editing and post-production. The shooting process (including sets and energy costs). Administrative tasks/personnel.

Transportation 133

Transportation Intrinsic Campaign Networking 133

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. With a marketing automation platform in place, much of that follow-up can happen with triggered emails. It’s a great way for your sales team to spend more time doing what you hired them to do. ” SalesForce.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Why we care. Image: Meta.

Technology 117

Technology Technology Price Campaign 117

Martech

FEBRUARY 16, 2023

“There is already a multitude of clean room vendors available, each with their own unique data-sharing mechanisms that their clients must work with,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab, in a release. DCR Guidance and Recommended Practices. DCR Guidance and Recommended Practices.

Launch 103

Launch Technology Technology Clients 103

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Here are some of the biggest developments from the NewFronts.

Sports 114

Sports Networking Technology Technology 114

Hubspot

MARCH 15, 2015

UTEC, an engineering and technology university, wanted to recruit more students. To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone. Advertising Marketing Agency Daily' The ad includes a wristband you could attach to your child as he runs around at the beach.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. We’ll show the court how our advertising products benefit publishers and help them fund their content online" Has this happened before?

Commission 86

Commission Engineering Advertising/ Marketing Campaign 86

Martech

APRIL 8, 2024

The way that the democratization of the technology is making it so accessible. There are some technologies already existing mostly in pilot mode that are essentially infusing advertising into chatbots. Here’s a 20% off coupon or your complimentary product.” It can suggest a partner’s product or service.

B2B 120

B2B B2C Conversion Pitch 120

Hubspot

JANUARY 23, 2015

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. Starbucks partned with The Onion to promote its Doubleshot Espresso by sponsoring a post on productivity on the weekends. What was your favorite example of native advertising? Advertising Marketing Agency Daily'

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Drivers/motivators 78

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. People have developed technologies that instead of delivering the whole file right away, deliver it in pieces and react to whether the video is being viewed or not. Now it’s just 20 years.

Price 114

Price Campaign Technology Technology 114

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 54% view AI as crucial for seamless integration of online and offline data.

Retail 126

Retail Commission Networking Technology 126

Martech

MAY 23, 2022

Technology and automation: 74%. Marketers know that customer trust is everything when it comes to brand success. It is no longer enough that they trust your product or service. A new global survey by pollster Edelman supports that. Wage inequality: 73%. Climate change: 68%. Discrimination: 65%.

Government 122

Government Healthcare Trust Education 122

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Another 27% said they were neither comfortable nor troubled.

Retail 98

Retail Manufacturing Legal Lead generation 98

Martech

JUNE 26, 2024

At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. Marketers are catching their breath from a flood of updates and new features. Shih also pointed out that LG Electronics is using genAI to speed up ad production.

E-commerce 120

E-commerce A/B testing Retail Represent 120

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Government 135

Government Campaign Niche Technique 135

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 78

Launch Retail Networking Follow-up 78

Martech

MAY 10, 2024

With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%).

Sports 110

Sports Strategic partnership Networking Entertainment 110

Lead Fuze

JUNE 26, 2023

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. For digital marketing agencies, it means managing resources efficiently while delivering high-quality services that attract and retain clients. Read more at AdAge.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Martech

APRIL 13, 2023

Some of these approaches were limited by technology, requiring the subject to sit in front of a desktop PC, either in a lab or at home, so that the digital camera could scan their faces and calibrate these images with the software, Max Kalehoff, VP of growth and marketing at Realeyes told us.

Follow-up 114

Follow-up Campaign Trust Technology 114

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. Here’s a simple strategy for using retargeting to acquire new customers: Strategy: The goal of the retargeting campaign is to reach potential customers who have shown interest in your products or services but have not yet made a purchase.

Campaign 112

Campaign Customers Technique Follow-up 112

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85