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How to use ChatGPT to boost your PPC efforts

Search Engine Land

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on.

Angle 124
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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. Like any other channel or tool or tactic in the marketing toolbox, influencer marketing should be part of a larger strategic business objective. As you get to know your influencers, collaborate on different topics and angles that make sense for both parties.

B2B 120
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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. Solution 2: Set clear expectations with an SLA Implementing a Service Level Agreement (SLA) is crucial for setting proper service expectations.

Clients 90
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What is a Market Research Agency? A Comprehensive Guide

Lead Fuze

We’ll also explore how this information influences product differentiation strategies while examining demographic details for new products or services. Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research.

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Upstream vs. Downstream Marketing, Explained

Hubspot

A product or service that will solve those challenges. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. So, for the CRM company, the next step is to come up with a campaign strategy.

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

A product or service that will solve those challenges. A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. So, for the CRM company, the next step is to come up with a campaign strategy.

CRM 99
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Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

Question 1: How does my audience search for my product/service? The best way to discover how your customers use language around your product or service is to talk to them directly. Or, talk to the sales and customer service teams who have conversations with customers daily. Campaign examples. How to get started.

CTR 97