Search Engine Land

NOVEMBER 1, 2023

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Ensuring all images are high resolution, not pixelated.

Sports 113

Sports Angle Click Through Rate Engineering 113

Martech

AUGUST 31, 2022

A similar pattern applies to Google Video search, which often reveals a different angle or buying journey your target audience may take when researching their options. Like Google’s regular search, the Google video section generates “related search” suggestions underneath organic search results.

Angle 107

Angle Click Through Rate Entertainment Start-ups 107

Hubspot

JANUARY 9, 2019

To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate. Click Through Rate. Here are their best and worst ones. Data Enrichment.

Process 78

Process Angle Click Through Rate Gambling 78

Search Engine Land

JUNE 2, 2023

A drop in click-through rate due to a mix of the above reasons. A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

B2B 90

B2B Click Through Rate X-functional Real Estate 90

Hubspot

MARCH 4, 2020

With email software, you'll have access to data like subscribe/unsubscribe rates, open rates, click-through rates, and conversion rates. The next time you receive an email in your inbox, think about how you can spin it to take a local angle.

Angle 97

Angle Click Through Rate Promote Start-ups 97

Search Engine Land

AUGUST 2, 2023

Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 90

Product Retail Click Through Rate Territory 90

Salesforce

AUGUST 21, 2023

It’s a great way to get a “second opinion” and ensure all key angles are covered. Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. In practice, I use it to outline the message I want to write — then I add my personal touch to the content.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Search Engine Land

MARCH 26, 2024

The second issue comes down to organic click-through rates. On average, the top five positions get ~70-80% of all clicks. This means getting stuck ranking outside the top five might only net you a fraction of the clicks you’ll actually need to drive 7+-figure customer acquisition. Slim to none.

Angle 96

Angle Click Through Rate Start-ups Gaming 96

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Advertorials aren’t restricted from ad blockers because they’re not technically ads. Instead of being piped in by a third party, they’re embedded directly in the platform.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Embedding videos hosted on external sites (hopefully YouTube to reap the full visibility benefits) in on-site content via an <iframe > tag. Resource constraints?

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

OCTOBER 7, 2011

Email Subject Line: In your email marketing and lead nurturing emails, test different versions of subject lines to determine which results in the best click-through rate. Try a different angle, and see what effect it has. Test the sizing of different website and content elements.

Angle 76

Angle Click Through Rate Presentation Lead generation 76

Hubspot

JUNE 27, 2011

What usually works best is emphasizing the main selling point one more time, but from a different angle. You send them out, and within a couple days you know what your open and click-through rates are. Why the main selling point? Insert URL to the landing page here). The Creation of Urgency.

Angle 77

Angle Click Through Rate Lead generation Contact 77

SalesLoft

MARCH 27, 2017

According to a report published by Forrester, including video in an email leads to a whopping 200–300% increase in click-through rate. As you’re thinking about your video, you should aim for a shot that is well lit from the front, without glaring lighting from any angle. That’s nobody’s best angle.

Process 52

Process Angle Click Through Rate Sales 52

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Implementing schema reviews markup can significantly boost click-through rates. Use AI as your content intern Treat AI like an intern gathering basic information.

Launch 118

Launch Angle Click Through Rate Engineering 118

Hubspot

JULY 10, 2018

However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Lending to the ad a newsworthy, topical angle. What is the conversion rate of email marketing? You’re looking at two variables when it comes to email marketing: Open rate. Click-through rate (CTR).

Campaign 101

Campaign B2B Lead generation CTR 101

Search Engine Land

FEBRUARY 14, 2023

Make a note of SERP features on the page that you may be able to leverage in your content creation, such as: Ratings. You can target the keyword from all angles to try and generate traffic from all sources. Shopping results. People also ask. Featured snippet.

Education 88

Education Angle UX Click Through Rate 88

Search Engine Land

MARCH 10, 2023

Using personas can make your website 2-5x more effective and lift email click-through rates by 14%. It can also guide the topics you write about or the angle you approach certain topics. One case study found with this strategy, website traffic grew by 210% and leads increased by 97%. Why do personas work?

B2C 91

B2C Represent Angle Click Through Rate 91

ConversionXL

APRIL 3, 2013

MailChimp has published some very compelling research that shows higher click-rates from email spammers that can give you ideas on how to improve your calls to action. hint: More images/links typically translates to higher click through rates).

Campaign 116

Campaign A/B testing Trust Follow-up 116

Hubspot

MAY 22, 2012

Try not to post the same content again and again; rather, mix up the content and offer different angles. What to Measure: Watch that the click-through rates of your lead nurturing campaigns don't fall below 5%. Make sure your list is segmented to include people who are most likely to be interested in the topic or content.

Campaign 78

Campaign Launch Angle Click Through Rate 78

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). directly resulted in conversions.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results. Keywords and topics.

Gambling 102

Gambling CTR Education Campaign 102

Hubspot

SEPTEMBER 5, 2018

You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details. Without effective product descriptions that sell the product to your customer base, you are losing out on click-through rates and purchases.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

ConversionXL

JUNE 2, 2022

DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts. Come at inbound from a different angle. It doesn’t necessarily have to be one or the other. If you’re not getting noticed, you’re not bringing in leads. Why are you in business?

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

ConversionXL

JULY 7, 2019

One of the original tactics to boost ecommerce conversion rates is to use high-quality photos of your product. Show the products from different angles and in context; make them zoomable. Track the effectiveness of those emails: opens, click-through rates, and conversion rates. The more the better.

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

DECEMBER 11, 2015

Start thinking about what you can create to add more value or cover the topic from a different angle -- you should be able to pull ideas from what you see. Headlines with strong emotional sentiment help increase click-through rates and shareability. What type of content is ranking? Are there any gaps that you can fill?

Niche 53

Niche Angle Click Through Rate Technique 53

Lead Fuze

SEPTEMBER 30, 2023

Jasper keeps your wallet full with 30% lifetime recurring commissions, while Grammarly’s dual earning avenues – free sign-ups and premium upgrades – let you cash in from different angles. And don’t forget about cookie duration; longer means more chances to earn.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ConversionXL

APRIL 13, 2015

The results were dramatic: 73% unique open rate. 42% unique click through rate. 57% overall click through rate. With rotational capabilities that allow the product to be examined from multiple angles, customers can get a true-to-life feel of your product. Dynamic Images and Pricing.

E-commerce 130

E-commerce CTR Price Retail 130