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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

Displaying these assets tells you they’re good at what they do and shows that from every angle. When prospects arrive educated, engaged, and convinced of your value, closing becomes confirmation rather than persuasion. Their homepage features testimonials, recognizable logos, awards, and detailed ROI stats.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. LinkedIn users should, by now, understand everyone has an angle. That’s a lot of touchpoints. They involve a lot of people.

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My Six Selling Mantras

Adaptive Business Services

Regardless of what business you are in, you have competitors who are angling to eat your piece of the pie. Closing is overrated … I’ve been around long enough to know that a salesperson’s inability to secure business is rarely tied to their inability to close the sale because … the close is the natural culmination of a sale done well.

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Why Top Sales Performers Use AI as Their Secret Weapon

Sales Gravy

The best use AI to identify patterns in their closed-won deals, then apply those insights to current opportunities. It lacks the intuition that tells you to pivot your pitch mid-conversation because you've spotted a better angle. The winners are using AI as a research assistant, not a replacement for judgment.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Pro #3: Gap selling positively impacts close rates. Youre selling something to someone who just wouldnt budge. Youre left wondering where it all went wrong.

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MLB’s Replay Center Provides Lessons for the Sales Call Debrief

Understanding the Sales Force

Ever watch an MLB game where a manager challenges a call, and the Replay Center in New York dives into every angle like detectives on a case? The Setup: A Call Worth Reviewing In baseball, a close playlike a runner diving for the bagsparks a challenge. Its a high-stakes process that demands precision and clarity. Was the tag late?

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Decoding Buying Signals in Sales [+ Examples & What I Learned]

Hubspot

By the end, youll be able to more effectively read your prospects and ensure youre addressing the things that matter most to them and hopefully, close more deals along the way. Buying signals help you differentiate between casual interest and true intent, ensuring you spend time on the highest-quality deals with the best chance of closing.