Salesforce

MARCH 31, 2025

These days, we have so much data available to us: about our products, about our customers, about our operations. Or maybe from an angle that a human wouldn’t see or get to as fast. A: Start by identifying what will be useful to your customer. Thats a really annoying and disorienting experience.

Consult 97

Consult Angle UX Healthcare 97

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. The Effect of Typography on User Experience & Conversions. image source.

Customers 82

Customers User Experience Lead generation Start-ups 82

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. Businesses need customer personas. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.

Customers 78

Customers SQL Angle Contact 78

Martech

FEBRUARY 5, 2024

This update delivers an enhanced user experience for agents. Coming from a best practice angle, it would be advised to update Marketo landing page templates to utilize the latest version of JQuery to avoid any issues that may affect any form submissions and functionality. Why we care. x to version 3.7.1, compatibility.

X-functional 110

X-functional Angle User Experience Presentation 110

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? You might try adding videos that show your product from a variety of angles and allow people to see them in action. Use higher resolution photos and provide photos from more angles, too.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

NOVEMBER 28, 2011

Don’t just show a single image, show as many as you can – from different angles. Zooming in / using a digital loupe can be a nifty feature if your product has ornate details your customers might want to look at. Their business is selling merchant accounts, so it’s extremely specific customer they’re after.

Conversion 134

Conversion CTR E-commerce Retail 134

Sales Pop!

MAY 14, 2024

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Use customer feedback, surveys, and market research to pinpoint these feelings. Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer.

Presentation 130

Presentation Service Product Niche 130

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Instead of subscribers reading about a car design, images of the car from different angles can help them understand. For images that have sharp contrasts (e.g.

Real Estate 118

Real Estate User Experience Clients Angle 118

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. versus "Street."

Sports 113

Sports Angle Click Through Rate Engineering 113

Search Engine Land

SEPTEMBER 7, 2023

I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely. Interspersed are your keywords, suggesting content angles and user intent. For instance, imagine a site focused on “Kettlebell Workouts for Beginners.”

Objectives and Key Results 130

Objectives and Key Results Niche Networking Angle 130

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. In-Feed Ads put you up against an endless feed of user-generated content (UGC), meaning videos can be scrolled past quickly.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. For example, one template for product pages and one for customer stories.

X-functional 128

X-functional Engineering Angle User Experience 128

Salesforce

OCTOBER 7, 2021

View traffic from every angle. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. Make sure customers’ items are saved to their carts in case they leave your site. The end of peak shopping season is also the best time to check in with new customers.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

JUNE 14, 2018

If done correctly, you’ll gain a much more reliable and loyal customer-base. For instance, you might send out surveys to customers via email, or create a survey submission form on one of your web pages. Thanks to Spotify, users are able to get all their music in one place, for one monthly fee. Image courtesy of Spotify.

Product 101

Product Angle Gaming Pitch 101

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. You can even convert them into paying customers in the long run.

Gaming 123

Gaming B2B Niche Appointment 123

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. The full understanding of your product’s features is the first step to turning those features into valuable benefits your customers will experience after acquiring your product. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product E-commerce Strategize Angle 127

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

DECEMBER 17, 2013

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs. and keywords.

User Experience 78

User Experience Angle Engineering Networking 78

Search Engine Land

MAY 4, 2023

Providing you aren’t selling a one-and-done good or service (and yes, those do exist), any marketer who is worth their weight will tell you that a repeat customer is better than a one-time customer. Think of it from a lifetime value (LTV) angle. To segregate customers, set a parameter of duration (i.e.,

Campaign 89

Campaign Angle UX Healthcare 89

Search Engine Land

JUNE 10, 2024

Focus on creating people-first content that demonstrates real expertise and provides an exceptional user experience. Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. Is your content not ranking? Business email address Subscribe Processing. See terms.

Angle 102

Angle User Experience CTR Technique 102

Hubspot

JANUARY 18, 2018

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. Instead, they understand the challenge from all angles.

UX 78

UX Angle Strategize User Experience 78

Hubspot

JANUARY 9, 2019

One way our paid acquisition team likes to target their ads is by building a custom audience. A custom audience is a list of people who have specific attributes, like being one of HubSpot’s monthly active users or CRM signee, that they plug into Facebook. Experiment. Cost Per Regular User. Cost Per Regular User.

Process 78

Process Angle Click Through Rate Gambling 78

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. A quick primer on user personas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 14, 2014

Customers searching for legal advice are usually performing information searches, while customers searching for lawyers in a specific region or practice are likely conducting transaction searches. Not only did their quantitative data back this up, these findings can be explained through qualitative reasoning. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

AUGUST 14, 2018

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. What's interesting about this case study is the way it leads with the customer.

Campaign 101

Campaign Angle Networking Follow-up 101

Hubspot

APRIL 6, 2012

The hierarchy is crystal clear, which means the user experience is swift and painless. increase in overall site visitors to paying customers. HubSpot customer Goodbye Crutches has designed bright, bold buy now buttons that draws visitors' eyes with its contrasting colors and clear language.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Search Engine Land

AUGUST 2, 2023

Optimizing your free listings for better search visibility Google’s free product listings can boost the reach of your inventory and get your products in front of potential customers with demonstrated purchase intent for your category or brand. Regularly evaluate your product pages to improve user experience and consumer purchase journey.

Product 90

Product Retail Click Through Rate Territory 90

Hubspot

JUNE 28, 2013

Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Can the angle be tweaked to be more interesting? Is the title keyword-conscious without being keyword-heavy and sacrificing user experience?

Angle 78

Angle Entertainment Legal User Experience 78

Search Engine Land

MARCH 13, 2024

Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. This can help you provide more in-depth information or approach the topic from a different angle. Editing and Optimization: Improves readability, SEO performance and user experience.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Hubspot

JUNE 14, 2012

Use high quality, but low resolution images to make load time quick and user experience pleasant. Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Search Engine Land

FEBRUARY 15, 2023

is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Anzu claims “Intrusive ads interrupt gameplay and damage the player experience. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles.

Gaming 84

Gaming Networking Campaign Angle 84

Sales Hacker

MARCH 4, 2025

And it’s certainly a red thread we see with all our kind of like top performing guests is this idea of, you know, regardless of your role, you are there for one reason only to make the cust The company and your customers successful and you know, it takes wearing many different hats, um, on many different days. Um, but, uh, I love that.

GTM 71

GTM X-functional Start-ups Campaign 71

Hubspot

JUNE 19, 2018

Plus, the storyboards include movement arrows, framing notations, angle of view, focal length, and more, so everyone on your video team, from preparation to production, is on the same page. Frameforge offers core and pro versions of their product, and the pro option allows you to plan where you’ll place dollies and cranes (down to the inch).

Price 78

Price Angle Pitch Entertainment 78

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

APRIL 24, 2015

Can the angle be tweaked to be even. Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). more interesting?

Promote 78

Promote Angle Engineering Entertainment 78

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Salesforce

MAY 3, 2024

You need to convert all those visitors into paying customers. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52