Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too). It's been tested before.

Objectives and Key Results 78

Objectives and Key Results Price Angle Follow-up 78

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Here are some common types, each of which signals prospect interest from a slightly different angle. Discussions of budget or pricing. Website activity.

Contract 31

Contract Objectives and Key Results Sales Prospecting 31

Hubspot

JULY 9, 2021

When it comes to sales, numbers are key, but they don't always give you a comprehensive picture of your org's performance and potential — particularly in the context of forecasting. Qualitative forecasting is particularly helpful when companies are exploring new sales methods or expect sales to deviate from the typical results.

Objectives and Key Results 85

Objectives and Key Results Consult Technique Angle 85

PandaDoc

AUGUST 29, 2022

This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. A quote is an integral part of the contract, containing all the scope, price, and conditions of the deal. As a result, email is still the most popular contract routing tool. Identify and overcome objections.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it. The more the better. Shipping costs.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

DECEMBER 30, 2011

Re-write the copy of your key pages, e.g. your video production page does not talk to the user, but seems rather random. Yes, every case is different, but give a range or sample prices. I don’t think the current web developer built this with business results in mind. Play up to your family owned business angle.

Conversion 78

Conversion E-commerce Objectives and Key Results Price 78

Search Engine Land

MAY 17, 2023

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. I used this definition in my entity SEO article.

Sports 101

Sports Objectives and Key Results Angle Engineering 101

ConversionXL

MAY 15, 2018

So to find out, objectively, what our customers want, we turn to an often -used -but -frequently -abused marketing tool: surveys. Now that you’ve collected your survey responses, it’s time to extract the key insights that will define your UVP: Step 1: Determine what matters most to your visitors.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. List out your key points and order them logically.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok. This resulted in a low average cost-per-click of $0.21 , with a 1.2% directly resulted in conversions. The key to successful Brand Takeovers is not to abuse your position with blatant selling.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. Focus on the key features of your services and how they address the prospect’s biggest pain points. Sharp angle close The sharp angle close is also known as the discount close. Why do you require that specific feature?

Closing 52

Closing Contract Technique Referrals 52

Lead Fuze

SEPTEMBER 30, 2023

But it’s not just about rates; other factors come into play too – like conversion rate or product price range. It’s not just about high commission rates – conversion rate and product price range matter too. So if they pay $100 – that’s $20 for you. The cherry on top?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Sales Hacker

APRIL 1, 2025

Scott Barker: I wanna take you back to your time at Microsoft because you oversaw this incredible shift that resulted in growing from $600 million to $5 billion in six years. Incredible shift that resulted in growing from 600 million to 5 billion in six years. Um, it was gonna become a key part of their business as it is now.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

JANUARY 19, 2021

Perform the same action, get the same result. Do the same thing, get the same result. And as a result, I could say, “Oh my gosh, you didn’t have this and that box. But I historically have been taught to do enterprise selling, where our average sales price starts at the million-dollar satellite EarthLink stations.

Cross-sell 72

Cross-sell Up-sell Objectives and Key Results Start-ups 72

ConversionXL

OCTOBER 31, 2022

Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research. Use voice of customer research to uncover key motivators. A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. When this happens, messaging falls flat.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

PandaDoc

APRIL 11, 2025

Objections are inevitable in sales. For salespeople who dont know how to deal with objections and pushback, talking with hesitant prospects can feel like hitting a dead end. For salespeople who dont know how to deal with objections and pushback, talking with hesitant prospects can feel like hitting a dead end. Theyre signals.

Objectives and Key Results 52

Objectives and Key Results Sales Pitch Legal 52

Hubspot

FEBRUARY 21, 2025

I maintain three key groups in my target list: Companies whose products I already use and love. Follow the key decision-makers you mapped earlier. But, after testing countless outreach combinations, Ive learned that more channels dont equal better results. Content publishing frequency. Job postings related to your service.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. It’s been said that the only thing worse than having a price objection is not having one. This can lead you to get into a discussion where the prospect tries to push back the price and you are forced to say no after no.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Lead Fuze

JUNE 2, 2021

Positive reinforcement is also key for closing deals. Sharp angle close. The customer will feel like they got a deal or that you are giving them an incentive to come back by cutting the price in half with no commitment on their part. The biggest issue might be the price. They eliminate the negative. Question close.

Technique 98

Technique Closing Cross-sell Sales 98

SaaStr

FEBRUARY 1, 2019

What does Amanda mean when she says “pricing is made up of 3 components?” Where does Amanda believe most people go wrong with pricing? Is there such thing as no man’s land in SaaS pricing? Is there such thing as no man’s land in SaaS pricing? * My longer answer is I think about it from two different angles.

Customers 44

Customers Price Cross-sell Start-ups 44

SaaStr

AUGUST 5, 2020

So certain attributes like agile thinking or day-to-day effectiveness, results-driven, scrappy becomes even more important in this market. The results are quite interesting. Let me take you through some of the results. The key thing here, I think a lot of operators are very strong in execution, but not necessarily humble.

Transportation 68

Transportation Government Healthcare Objectives and Key Results 68

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it ( must be true, or lose all credibility ).

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

JULY 12, 2017

and how the object of design was going to used, in what context and for which end-purpose. Show the products from different angles, in context, make them zoomable. They have an action in mind, and they are searching for a key piece of data. People who test sticky headers/footers often seem to come away with positive results.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

and how the object of design was going to used, in what context and for which end-purpose. Show the products from different angles, in context, make them zoomable. They have an action in mind, and they are searching for a key piece of data. People who test sticky headers/footers often seem to come away with positive results.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product. Create an angle. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90