ClickFunnels

DECEMBER 18, 2022

You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. What is the high-level angle of that ad? I also changed some of the messaging and angle…. The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

The 5% Institute

APRIL 24, 2020

Selling services can sometimes feel a bit harder than selling other product types. Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently.

Service 98

Service Closing Sell Objectives and Key Results 98

ConversionXL

MARCH 10, 2021

You’re not a ramen shop (probably), and getting a Michelin Star likely isn’t going to drive people to your digital products and marketing services. In fact, I broke it down in a 3-part framework that I call Pitch Like a PRO. . The pitch like a PRO method. This already gives me several angles. What do those logos tell you?

Angle 151

Angle Pitch Niche Trust 151

The 5% Institute

OCTOBER 20, 2022

Many Sales Professionals and Business Owners that sell finance products, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their financial services, or don’t meet their ideal niche. When selling finance products and services; the competition will be rife! That’s desperate.

Finance 138

Finance Product Sell Objectives and Key Results 138

PandaDoc

JUNE 2, 2025

Their sales conversations revolve around aligning company products and services with a customers business in a way that helps the buyer realize what they actually need. Reframe the conversation Once that rapport is established, the rep introduces a new angle. A messaging playbook needs to go beyond a basic pitch deck or product sheet.

Process 52

Process Objectives and Key Results Sales Angle 52

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. Then go down the list and begin pitching article topics.

Niche 105

Niche Technique Angle Pitch 105

Sales Hacker

APRIL 8, 2020

If you’re a startup or selling a new product or service , credibility is something you have to earn. Your product or service has been well-reviewed by customers and influencers. If you can persuade a journalist to demo your product or service, even better, since a neutral third party adds even greater credibility (more on this later).

Closing 134

Closing Prospecting Referrals Trust 134

CloserIQ

APRIL 25, 2019

A sales pitch , no matter how perfect, can quickly be ruined by poor objection handling afterward. It’s a rare day when you pitch someone and they simply submit and ask where to sign. Your product/service is too expensive. Our services is more of an investment than an expense. Bad experience with similar product/service.

SQL 92

SQL Objection handling Angle Pitch 92

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Still, pitching isn’t easy, but communication is key for building and nurturing the symbiotic relationship between marketers and the media.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. If there aren’t any new projects coming up, do some research and pitch your own ideas to head. This is where you make your pitch.

Promote 141

Promote Campaign Pitch Niche 141

Martech

JANUARY 16, 2024

More than selling a product or service, you’re capturing a portion of your audience’s crowded headspace. It’s about being the underdog who rose to the challenge, an angle that can create a powerful connection with your audience. Traditional marketing tactics? They’ve lost their edge. Vary your content.

B2B 140

B2B Angle Contract Trust 140

Sales Hacker

JANUARY 28, 2021

Providing a list of services you offer. Mameesh has created a custom profile banner that includes a few of the items listed above, such as her personalized hashtag, a call-to-action, and her list of services. Prospects are being pitched every single day by strangers hoping to connect with them on LinkedIn.

Pitch 128

Pitch Networking Up-sell Prospecting 128

Hubspot

APRIL 1, 2019

Muck Rack is a free media database that helps connect journalists with PR professionals, so if you use the site, you'll have good opportunities to network and receive PR pitches. You can even include specific topics you don't want to cover, which will filter out unfit pitches. Image courtesy of Muckrack.com/ggreenwald.

E-commerce 101

E-commerce UX Angle Construction 101

Hubspot

JUNE 14, 2018

Whether your role requires you to pitch ideas in marketing meetings, or design the products your company sells, it’s critical you know the process of human-centered design. We’ll create a meal subscription service. I’m willing to pay more for that kind of tailored, customized, helpful service. Image courtesy of Spotify.

Product 101

Product Angle Gaming Pitch 101

Hubspot

MARCH 11, 2021

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. Preparing an advertising plan is an essential first step in an advertising pitch project. Specify your tasks and/or services.

Angle 101

Angle Presentation Campaign Pitch 101

Sales Hacker

FEBRUARY 8, 2021

So when the RFP asks how they can get in touch to solve a problem, don’t spend two pages detailing CRM technology, providing staff bios, and discussing your company’s customer service philosophy. We spend hours dedicated to coming up with new pitches, finding angles to beat the competition, and exploring the benefits of every feature.

Prospecting 134

Prospecting Angle Follow-up Up-sell 134

Hubspot

APRIL 28, 2017

You're pitching your content to publications that might be interested in sharing it with different audiences. 2) Only pitch guest posts or backlinks that add value for the reader. Never, and I mean never , mass email an enormous contacts list with a pitch template. A backlink is just the cherry on top. 1) The preview.

Pitch 78

Pitch Angle Follow-up Start-ups 78

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

Salesmate

MAY 1, 2020

In your first email, you’d highlight a specific pain point and explain how your service solves the problem. You layout your service’s features and could even include a link to a video tutorial of how to use them. In no time you can have a customer renewing a subscription or upgrading to a new package or signing up for your service.

Contact 103

Contact Angle Pitch Follow-up 103

Hubspot

AUGUST 6, 2020

Broadcast journalism taught me to be resourceful, help my audience with valuable and actionable information, and think quickly on my feet and pitch smart angles. Pitching a story on behalf of the company. I solve people's problems (in person and online) which makes me feel like I'm doing a great social service.

Angle 101

Angle Pitch Entertainment Promote 101

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Define your angle. Define your angle. Conclusion.

Entertainment 105

Entertainment Angle Education Promote 105

ClickFunnels

JANUARY 1, 2023

Many people think that copywriting is all about writing flashy headlines or sales pitches. Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. Why would they buy your product or service? This couldn’t be further from the truth.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

NOVEMBER 18, 2019

Have options for different budget levels prepared, so when they give you a number, you can show them how your product or service fits perfectly. The more you know, the more you can tailor your pitch. Don’t pitch too soon. Wait until you’ve figured out the right angle. How to Do It. Do your homework. How to Do It.

Prospecting 81

Prospecting Appointment Cold Call Sales 81

Hubspot

FEBRUARY 21, 2018

When you’re more adaptable and well-rounded, you’ll be able to tackle problems from different angles at your regular job, enhancing your team’s overall creativity and effectiveness. You’ll also be more willing to take on new challenges because you already know how to study completely foreign concepts.

Angle 78

Angle Pitch Networking Meeting 78

Hubspot

JUNE 19, 2018

Today, video can help marketers do a lot of things -- it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service. You can try it free for 14 days. Price: $225 for Moviestorm Max.

Price 78

Price Angle Pitch Entertainment 78

Understanding the Sales Force

MAY 20, 2024

You don’t have anyone to “call up” or promote and there are two options: Some companies offer to move people from marketing, customer service, or a BDR role into sales, but they have not performed in a sales role and the company lacks the intelligence to project how they will perform in a sales role.

Angle 83

Angle Pitch Negotiate Promote 83

Sales Hacker

JANUARY 25, 2019

Ask them questions about what they think about your product or service, and other challenges they have in their role. Another helpful exercise is to shadow your customers while they use your product or service. Collect and connect the dots from your team’s interview observations to extract some interesting research angles.

Trust 88

Trust Angle Sales Pitch 88

Hubspot

DECEMBER 26, 2022

These minor talking points help you to share more of your personality and trustworthiness without the pressure of an immediate sales pitch. Your product or service should speak for itself. Face the person you're speaking to, or angle your chair toward them if seated. Finding out if you share any hobbies or interests.

Conversion 73

Conversion Angle Sports Negotiate 73

Hubspot

AUGUST 14, 2018

Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results.

Campaign 101

Campaign Angle Networking Follow-up 101

CloserIQ

APRIL 23, 2019

Was the problem a financial misalignment or was it to do with quality of service? It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. Do a post-mortem on your failed sales. Start with the customer’s goals — what were they trying to achieve?

Sales Support 88

Sales Support A/B testing Negotiate Technology 88

Cience

APRIL 27, 2020

With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years. Second, there’s no sales pitch. What about the typos?

Hospitality 66

Hospitality Angle Contract Appointment 66

Hubspot

JANUARY 23, 2012

They might write a post about a relevant subject matter, but the angle could be all wrong. Set a Sales Pitch Limit. Just as excessive linking can make a contributor's post look more like a sales pitch than a helpful piece of content, including too much of a hard sell in the copy will certainly raise a few eyebrows.

Angle 65

Angle Pitch Up-sell Follow-up 65

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Here are some common types, each of which signals prospect interest from a slightly different angle. I walked out feeling defeated, convinced Id blown it.

Contract 31

Contract Objectives and Key Results Sales Prospecting 31

Score More Sales

OCTOBER 27, 2011

Our company sells all the top web conferencing and audio conferencing services at the guaranteed lowest cost in the industry. If you are currently using a web-conferencing or audio-conferencing service, I am confident that XXX XXXX can offer you a superior service at a much lower rate. Dozens of products to choose from.

Sales 64

Sales Angle Cold Call B2B 64

Hubspot

AUGUST 10, 2016

Writing about off-topics allows you to connect with people before they even need the types of services your company provides. When you send your email, don't just pitch one idea. Pitch a few original ideas with a unique angle to choose from. 3) You can increase your social media engagement.

Niche 73

Niche Angle Follow-up Pitch 73

Hubspot

SEPTEMBER 17, 2018

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. These videos can also be used by your sales and service teams as they work with customers. Brand Videos. Event Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

APRIL 28, 2014

It''s something your product or service can help solve. By way of example, we often get pitched topics about how to code a mobile app. There are still business blogs peppering keywords, including spammy anchor text, pitching low-quality guest blogs on tangentially related sites looking for an inbound link.

Education 78

Education Angle Pitch Gaming 78