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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. What is thought leadership again?

Angle 128
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Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? Brittany Wroblewski – Director of Strategic Partnerships at G2. it’s much easier for your manager to advocate for your promotion and, most importantly, for the team to view you as a leader and someone they can count on and trust.

Promote 79
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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

Like any other channel or tool or tactic in the marketing toolbox, influencer marketing should be part of a larger strategic business objective. Understand where their expertise lies, the type of followers they have and how their unique angle can help your brand. Clearly define business objectives. Really get to know your influencers.

B2B 126
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Not all products and services are created equal, and that’s why it’s important to look at the big picture when you strategize for conversion rate optimization. However, it’s also important to dig into the numbers and understand them from all angles. Promotions: Sometimes low conversion rates can be remedied with promotional strategies.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s a strategic shift that complements your marketing efforts. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 110
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Know the magic.

Promote 141
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Lead Generation Strategies: Boosting Sales and Client Base

Lead Fuze

Moving forward, we’ll touch on leveraging social media platforms to expand reach and generate high-quality leads through strategic posts and contests. Furthermore, you’ll learn about creating top-of-the-funnel CTAs (Calls To Action) strategically placed to maximize conversion rates. Reel them in with irresistible offers.