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Phygital agency NEWU is here to surprise you

Martech

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. Other examples of NEWU’s work had less expected angles. But there are some technologically remarkable activations in NEWU’s portfolio.

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The latest AI-powered martech news and releases

Martech

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85
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AI-powered martech releases and news: April 24

Martech

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. These tools use OpenAI’s gpt-image-1 technology. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107
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The Tech You Need to Deliver Killer Virtual Presentations

Cerebral Selling

Because people ask me about it so often and I want to save you the pain I went through, here’s a digest of all the hardware and software technology I use to deliver engaging, online presentations. These technologies will help you overcome this basic challenge! ”, my clients are too! But getting here was painful.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. Ease-of-use is a question for any emerging technology, not to mention the wow factor of new AR experiences. Why we care.

Campaign 111
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How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

Sports 101
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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

Defining Sports Marketing Agency has a number of ideas listed on its Giving Tuesday campaign page, including giving away gently worn clothes, donating canned goods to local food banks, hosting a "Breakfast of Champions" and donating the proceeds to an organization, and auctioning sports memorabilia for charity.

Sports 78