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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM
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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sales Hacker

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ We score their function, we write a summary that we can give to any recruiter. RevOps, Demand Gen) are most in-demand right now.

GTM
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. Functional purity and segment alignment.

GTM
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

’cause what we find from the venture lens is earlier and earlier, do companies want that marketing function in to start building brand ahead of time to start just overall building the content flywheel too. Marketing fails is, , what’s known as the 95 5 rule, or in this case, my angle is ignoring the long game.

GTM
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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. x to version 3.7.1, This update delivers an enhanced user experience for agents.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.