How to Get Customers to Answer Your Toughest Discovery Questions
Cerebral Selling
JUNE 28, 2021
” If a stranger asked you any of these questions, would you feel comfortable answering them? Yet in sales, we ask our reps to go out and ask our customers similarly contentious questions all in the name of moving our deals forward. In fact, this is hands-down the most popular tactic I teach in my discovery training.
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