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Are Your Customers Doing Their Homework?

Partners in Excellence

” It’s best to read his research, but a net summary of one of his points is, “Buyers who have put less time in doing their homework, up front; those that engage only at a superficial level, have a much higher degree of remorse, for those decisions they make.” Or what brand damage does that customer create?

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How To Sell More by Creating an Amazing Buying Experience

Cerebral Selling

Salesforce’s State of the Connected Customer report agrees, stating that 80% of customers feel the buying experience a company provides is as important as its products and services. Do Your Homework! In fact, your particular product or service may be totally unfamiliar to your audience or new to the market.

Sell 130
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Doing Your Homework

Partners in Excellence

Every evening after dinner they would say, “Go do your homework!” ” My sisters and I always had more interesting things we wanted to do, whether it was getting together with friends or watching something on TV. But they were very strict, before we did anything else, we had to complete our homework.

Meeting 81
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There Is No Excuse For Not Doing Your Homework!

Partners in Excellence

To the annoyance of most school children, virtually every night, their parents ask a question, “Did you do your homework?” ” Growing up, sometimes I would blow off doing my homework, I’d not lie, but I’d find a way not to answer the question. They helped me learn and improve.

Meeting 119
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Do Your Homework! 3 Reasons Why Science Says Personalizing Outreach Drives Results

Cerebral Selling

If you’re a salesperson, getting customers and prospects to respond to your outreach at the best of times can be challenging. In the past, I’ve spoken about some of the reasons why customers ignore your outreach , not the least of which are generic, drive-by pitches that far too many sellers still seem to use.

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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. Have they done their homework? They don’t know how to buy.

Customers 119
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Grinding It Out….

Partners in Excellence

If we understand our ICPs, we already should understand: (If you don’t, reassess your sales enablement strategies.) The key problems we address, why they are important within our ICP, how to determine if these are issues for our customers. The key reasons that would drive a customer to change. Or any market or industry.